Just Falafel signs deal for more US outlets


June 24, 2014 | By RetailME Bureau

UAE-based food operator Just Falafel has announced the signing of a deal to roll out 10 new stores in Texas, as part of its aggressive expansion plans in the United States. According to the company, the expansion will see restaurants opening initially in Houston, followed by stores in Austin.

“I am delighted to add another part of the jigsaw to our North American expansion plans, as our restaurants continue their rapid global reach,” says Just Falafel CEO Fadi Malas.

The stores will be operated by owners 1st Ventures, which has “extensive food and beverage operational experience in the Texas market”, says Malas in a statement. “This background combined with the support from the Just Falafel team, will enable the owners to hit the ground running with an ambitious roll out plan,” the statement adds.

The Just Falafel brand is gaining increasing international recognition. Last month, the company says, it had signed a deal to open 57 stores in three European countries. The new outlets will be in the Benelux region of The Netherlands, Belgium and Luxembourg and will be operated by Wadi Degla Holding, an Egyptian conglomerate that already has 27 Just Falafel stores in Egypt.

In January, Just Falafel said it would open up to 160 stores in the US and Canada over the next five years.

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