Hotbrands opens Haru in Dubai Silicon Oasis


June 4, 2014 | By RetailME Bureau

UAE based Hotbrands International (HBI) has opened another Haru casual dining restaurant offering Japanese cuisine at the Dubai Silicon Oasis.

Haru provides the authentic Japanese experience with its Robatayaki cooking method. Robatayaki, literally means ‘cooking over an open flame’ which is a Japanese grilling technique known for its simplicity. Haru features an open cooking concept, in full view of customers, for an intimate atmosphere and participation in the cooking process. The traditional Japanese grills are served as small eats, whilst  retaining elements such as tempura, sushi, sashimi and teppanyaki dishes.

The new branch was officially opened by Adnan Juma Al Bahar, vice president marketing & corporate communications, Dubai Silicon Oasis Authority (DSOA). The ceremony was also attended by  Mohammed Qasqoos, assistant director of sales, DSOA,  other senior DSOA officials and HBI executives.

As part of the  celebrations, veteran  executive chef Junichi Kawamura, who has been with  the company since the inception of Haru,  gave a cooking demonstration that offered guests a glimpse of the Robatayaki style of cooking.

“Haru was  the first casual dining restaurants to serve Robatayaki cuisine in the UAE, when it opened in The Green Community and Haru at Dubai Silicon Oasis is yet another destination offering the same original taste. We had identified a need within the community at Dubai Silicon Oasis for a different type of dining experience and realised that Haru would cater to such a craving,” says Cheryle Treanor, spokesperson  for HBI.

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