HBI eying international expansion


April 13, 2014 | By RetailME Bureau

UAE-based food service retailer Hotbrands International (HBI) has set its sights on expanding in international markets as part of an ambitious growth strategy covering its popular multi-ethnic restaurant brands. HBI, which rose to prominence with a chain of quick service and casual dining restaurants, is currently undergoing rapid expansion with a focus on opening more outlets in international and regional markets like the US, India and the GCC region, in addition to building on its current strength of 31 quick service and two casual dining restaurants in the UAE.

HBI is planning to expand on the success of its first Chinese fast-casual restaurant, Wok Chi, which opened in Sarasota in the US, with a new location secured in New York, and a third in Florida. It is also eyeing expansion in the Indian market, where it operates four quick service restaurant (QSR) outlets Shamiana and Santino’s. It will further boost its presence in the UAE with six more QSRs and another casual dining restaurant this year. The HBI chain in the GCC region includes five restaurants in Oman, three restaurants in Bahrain and one in Qatar.

“As a company that has its roots firmly entrenched in the UAE, we are overwhelmed by the response to our first major launch in international markets with Wok Chi in the US. HBI is currently in a high growth phase and aims to move into new locations worldwide through joint venture partnerships,” says Avinash Bal, vice chairman and CEO of HBI.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



elGrocer, the grocery delivery app with ties to some of the major 

Continue Reading

October 25, 2020 | By RetailME Bureau

Jones the Grocer set to open its doors at Dubai’s newly launched 

Continue Reading

October 18, 2020 | By RetailME Bureau

Saudi-based operators of hypermarkets and supermarkets BinDawood Holding Company has completed the 

Continue Reading

October 16, 2020 | By RetailME Bureau

The regional food and grocery delivery app Talabat has announced the expansion 

Continue Reading

October 15, 2020 | By RetailME Bureau

Walmart is hiring 10,000 new employees in Canada for positions in stores 

Continue Reading

October 14, 2020 | By RetailME Bureau

British quality grocery retailer Waitrose & Partners launched its first e-commerce platform 

Continue Reading

October 11, 2020 | By RetailME Bureau

Saudi Arabia-based operator of hypermarkets and supermarkets BinDawood Holding has priced its 

Continue Reading

October 7, 2020 | By RetailME Bureau
Miguel Angel Povedano, chief commercial officer of Majid Al Futtaim – Retail

Majid Al Futtaim announces the launch of a customer insight platform, powered 

Continue Reading

October 7, 2020 | By RetailME Bureau
New Choithrams store opens at Emerald Court, Al Barsha

A new Choithrams store opens at Emerald Court, Al Barsha in Dubai 

Continue Reading

October 5, 2020 | By RetailME Bureau
Asda has new owners

Asda has new owners, as The Issa brothers and TDR Capital are 

Continue Reading

October 5, 2020 | By RetailME Bureau
Spinneys sees “dramatic changes” in shopping patterns

UAE-based supermarket chain Spinneys sees “dramatic changes” in shopping patterns since the 

Continue Reading

October 4, 2020 | By Rupkatha B
Food Crowd is now delivering from farm to home

A new platform in the UAE, Food Crowd is now delivering from 

Continue Reading

October 1, 2020 | By RetailME Bureau




Download Images RetailME Magazine