HBI eying international expansion


April 13, 2014 | By RetailME Bureau

UAE-based food service retailer Hotbrands International (HBI) has set its sights on expanding in international markets as part of an ambitious growth strategy covering its popular multi-ethnic restaurant brands. HBI, which rose to prominence with a chain of quick service and casual dining restaurants, is currently undergoing rapid expansion with a focus on opening more outlets in international and regional markets like the US, India and the GCC region, in addition to building on its current strength of 31 quick service and two casual dining restaurants in the UAE.

HBI is planning to expand on the success of its first Chinese fast-casual restaurant, Wok Chi, which opened in Sarasota in the US, with a new location secured in New York, and a third in Florida. It is also eyeing expansion in the Indian market, where it operates four quick service restaurant (QSR) outlets Shamiana and Santino’s. It will further boost its presence in the UAE with six more QSRs and another casual dining restaurant this year. The HBI chain in the GCC region includes five restaurants in Oman, three restaurants in Bahrain and one in Qatar.

“As a company that has its roots firmly entrenched in the UAE, we are overwhelmed by the response to our first major launch in international markets with Wok Chi in the US. HBI is currently in a high growth phase and aims to move into new locations worldwide through joint venture partnerships,” says Avinash Bal, vice chairman and CEO of HBI.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau




Download Images RetailME Magazine