Denny’s signs Middle East franchise agreement


January 7, 2014 | By RetailME Bureau

US-based casual family restaurant chain Denny’s has signed a franchise agreement with UAE-based Advance Investment, an affiliated entity of Food Quest Restaurant Management, for the development of 30 new Denny’s restaurants in nine countries in the Middle East over the next ten years.

Advance Investment has the exclusive rights to open restaurants in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, Egypt, Lebanon, Iraq and Jordan. The first Denny’s restaurant is slated to open doors to diners in the UAE in 2015.

“We are proud to be associated with the Denny’s brand and look forward to developing it in the Middle East. This is a great addition to the management portfolio of Food Quest covering the family dining segment,” says Fareed Bilbeisi, chairman of the board of Food Quest.

“We are making significant progress expanding the Denny’s brand internationally with the right franchise partners and this is further evidence of our momentum. This significant development agreement is our first major expansion in the Middle East and expands Denny’s unopened international pipeline to over 60 restaurants,” adds John Miller, president and CEO, Denny’s.

Denny’s opened its first international restaurant in 1966 in Acapulco, Mexico and has since expanded its footprint to 11 countries and US territories, including 100 locations in Canada, Chile, Costa Rica, Curaçao, Dominican Republic, El Salvador, Guam, Honduras, Mexico, Puerto Rico and New Zealand.

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