Danish brand Joe & The Juice launches in Dubai


September 6, 2022 | By RetailME Bureau

Danish concept brand Joe & The Juice’s has officially opened its doors across two locations in Dubai. The 154-cover flagship store at Dubai Design District (D3) has an indoor seating area as well as an outdoor terrace with views overlooking Burj Khalifa.

Joe & The Juice’s second outlet at Mall of the Emirates also opened its doors this morning, with a third chain set to open at Galleria Mall in Al Barsha on September 27. Considered one of the fastest-growing F&B brands in the world with a cult following of urban trendsetters, creative thinkers, and even royal family, the Copenhagen-born global coffee empire is set to take the UAE by storm with three new store openings in the same month.

Led by Lavoya, the new restaurant operator based in the UAE, the sustainability-focused juice bar and coffee shop will cater to health-conscious customers who like to focus on experiential dining. Offering an incredible array of fresh juices, healthy shakes, and coffee options, the edgy franchise has quickly established itself as a go-to outlet of choice for a younger customer base.

Joe & The Juice is known to create an inclusive culture and a strong sense of community, which will reflect through the interior design of its UAE stores, replicating the brand’s classic lifestyle concept that emanates a vibrant, uplifting environment encouraging customers to meet, eat, and enjoy life.

The expansive menu includes a full range of healthy food and juice options that are always made to order, never pre-packaged, and with a commitment to high-quality, sustainably sourced ingredients. Signature shakes include the Power Shake (made with strawberry, banana, and vanilla milk), and four vegan shakes include the Instagram-favourite Blue Magic (made with blue spirulina, avocado, protein, dates, lemon, and oat-coconut).

A first for the brand, Joe & The Juice will have an in-store retail section in addition to a dedicated section on the website, where customers can purchase its branded merchandise including reusable cups, coffee capsules, and coffee beans. The brand uses recycled material for its straws, bags and napkins, and is committed to a two per cent Food Waste Score.

Joe & The Juice grew from a Copenhagen hip outlet to a global brand and currently operates in more than 300 locations across 16 countries including New York, Reykjavík, London, and now Dubai. Veda Inc and its subsidiary, Lavoya, have plans to roll out a total of 10 stores across the UAE in its first two years of operations, with the aim of opening 50 in the next 10 years in the UAE.

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