Dairy Queen plans Kuwait relaunch


December 25, 2014 | By RetailME Bureau

US-based fast-food and ice-cream seller Dairy Queen (DQ), owned by owned by International Dairy Queen Inc, a subsidiary of Berkshire Hathaway, has announced plans to expand presence in Kuwait with a multi-unit development deal for DQ Grill & Chill restaurants and DQ Treat stores.

Durra Khaled For Foodstuffs Co has signed a long-term franchise agreement with DQ and plans to develop more than 20 DQ Grill & Chill restaurants and DQ Treat stores throughout the Gulf state over the next five years. DQ Grill & Chill restaurants are expected to open by mid-2015. The first DQ Treat only stores are also expected to open in 2015, featuring the soft-serve products that have made Dairy Queen famous around the world.

“As we prepare to celebrate the 75th anniversary of the DQ brand next year, we are building on our global brand equity as well as looking forward to developing future growth opportunities in the region,” says Brad Houser, executive vice president of International Development. “We are thrilled to be re-entering the Kuwait market and partnering with Durra Khaled For Foodstuffs Co, a group that brings a wealth of business experience through its diverse portfolio.”

DQ currently has more than 6,300 locations, 1,394 of which are located in 25 countries outside the US and Canada. DQ, whose brands include fruit-drink maker Orange Julius and popcorn-popper Karmelkorn, debuted in the region in 1979. Its operations in Kuwait started in the 1990s and closed in 2003 when the franchisee decided to leave the restaurant business.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau




Download Images RetailME Magazine