Burger Joint NY opens store in Abu Dhabi


August 3, 2014 | By RetailME Bureau

Following the success of its branch in Dubai City Walk, popular New York-based eatery Burger Joint NY has expanded its presence in the UAE with the opening of its first restaurant in Abu Dhabi at Nation Towers, Corniche Road.

“Burger Joint NY is delighted to be able to bring its famous New York burger experience to the UAE capital with its new outlet that has opened for business in Nation Towers,” says Ali Bashir, director of operations at RRM. “Now residents and visitors to Abu Dhabi have the chance to enjoy the ultimate American-style home-made gourmet burgers set in the authentic surroundings of a Big Apple burger restaurant, complete with original New York décor and furnishings,” he adds.

Burger Joint NY prides itself in serving up the finest home-made burgers.

“At Burger Joint NY, flavour is paramount. We serve our prepared patties in soya-based hamburger buns, giving our customers a lighter burger with a ‘less bun more burger’ home-made burger experience,” says Bashir.

The new Burger Joint NY outlet’s décor has been designed to be reminiscent of the brand’s original hidden location. It features an intimate interior closed off by a huge red curtain and accessed by a front door down a dark hallway illuminated by a neon-lit burger sign.

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