Bloomsbury’s enters into strategic partnership with Airinz to scale footprint across UAE


October 5, 2021 | By RetailME Bureau

UAE’s home-grown boutique café and artisan bakery brand Bloomsbury’s is expanding its presence across UAE, by recently entering a strategic alliance with Airinz, a restaurant management company, to scale the brand and further the segment. Bloomsbury’s, a brand with a proven business model by Abu-Dhabi based  Tablez Food Company, inaugurated the first franchised store of this much-loved brand with Airinz, amidst much fanfare at Dubai’s foremost iconic mall Al Ghurair Centre.

The unveil of the new Bloomsbury’s store under the franchise model represents the first in the bakery and artisan café venture for Airinz. The partnership is a result of the rising demand of the sector, a lucrative business, functional and operational model with unmatched corporate support and commitment, making it possible for Airinz to plug into a streamlined business with fully automated functions.

As part of the franchise agreement, Tablez will continue to forefront the brand building and marketing activities, product R&D and supply chain management for the new store in addition to staffing and operations. Airinz will play the lead role in fulfilling the evolving needs of the market and expanding the business in the region to meet new untapped opportunities.

“We are delighted to partner with Tablez Food Company for – Bloomsbury’s at Al Ghurair Centre. Being a mature business model, it was an easy decision to invest into a franchise for a brand I truly believe in. We felt there is an opportunity for a café concept to be positioned within the mall that is approachable, affordable, one that is constantly evolving to stay relevant with consumer needs and stands for quality and excellence. The stature and reputation enjoyed by Tablez Food Company makes for an excellent partnership between both parties. We are excited about this venture and look forward to scaling the brand regionally,” said Sabna Mohamed, CEO, Airinz Restaurant company.

Additionally, Bloomsbury’s also aims to cater to the ‘delivery only’ market for sweet treats and affordable casual dining meals through its dedicated online platform and brand kitchen that delivers all orders in less than 60 minutes. The chef driven recipes are created from scratch using the finest ingredients available seasonally. Under the franchise model of Bloomsbury’s, every franchise unit will also be able to take advantage of the e-commerce platform, an additional channel to drive sales to their respective units via catchment deliveries. The brand continues to invest in its online marketplace that will host a range far and beyond its core offerings to include retail products, gift hampers and much more to fulfill market needs.

“We couldn’t be more excited to be partnering with Airinz.  Our aim is to continue reaching new customers and members and our franchise alliance with Airinz is an example of how our new model can flex to work across different locations, tapping into new segments and fulfilling customer demands. The brand aims to expand horizons through the store at Al Ghurair Centre in Dubai. We also aim to franchise the brand further and ensure that it meets its full potential of serving customers in UAE,” said Shafeena Yussuf Ali, Founder, CEO, Tablez Food Company.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau




Download Images RetailME Magazine