UAE, KSA & Egypt consumers to spend more on food this Ramadan


June 6, 2016 | By RetailME Bureau

As the holy month of Ramadan begins today, consumers in the UAE, Saudi Arabia and Egypt will spend more on food and drinks over the course of the next 30 days, indicates market research firm YouGov’s Ramadan Consumer Behaviour story.

Over half (53%) of consumers in the UAE, Saudi Arabia and Egypt will spend more money during the holy month, of which 93% expect to increase their spend specifically on regular household items such as food, drinks and groceries.

Dates (73%), laban (62%), yogurt (61%) and powdered soft drinks, squashes and cordials (all 53% respectively) are among some of the top products that consumers intend to increase their consumption of during Ramadan.

Due to the perishability of these items, consumers are likely to buy them regularly rather than in bulk and therefore price-offs (43%) and discounts (35%) are the most appealing promotions for 78% of consumers in these three countries. Offers related to bulk purchases have higher appeal for personal care and household care products.

Consumers are less likely to be brand loyal when it comes to food and drink products; 40% of respondents overall claim they will always buy from brands that have the best offer/promotion irrespective of who makes them. Marginally fewer will stay loyal to a select set of brands and only buy from those that have the best offer/promotion among them (38%), while 22% will always stay brand loyal whether there are offers and promotions or not.

Commenting on the findings, Pranay Dandekar, head of consumer research for YouGov in MENA, says, “It is evident that although there is an increase in consumption and expenditure during Ramadan, consumers’ purchase patterns differ according to the type of product they are buying which impacts the offers they look out for. Brands need to take cognisance of this fact and design the right promotions tailored to specific product categories in order to stand out from the crowd and win the fight for consumer attention.”

Almost two-thirds (59%) of consumers in Egypt expect to spend more overall during the holy month, followed by 56% of consumers in Saudi Arabia and 46% in the UAE. Most consumers in all three countries (68%) expect to cover the extra cost using their regular income, while 29% will dig into their savings.

In addition, the research also looked at consumers’ intended travel plans during Ramadan and Eid in 2016. When asked if they expect to travel during Ramadan, 72% of respondents claimed they don’t have any travel plans at all, predominantly because they prefer to spend the holy month in their country of residence (63%).

Respondents in Egypt (69%) and Saudi Arabia (66%) claimed they prefer to stay in their home country the most, compared to the UAE (52%). The second highest proportion of respondents in all three countries claimed they won’t be travelling because they have work commitments (17%). This was most prevalent in the UAE (23%), compared to 16% of respondents in Egypt and 12% in Saudi Arabia.

Despite low levels of travel during Ramadan, 43% of respondents in all three countries expect to travel during Eid this year. Of those that are travelling, 56% intend to travel within their home country compared to 30% who intend to travel aboard. The most appealing promotions for travellers during Eid are discounted promotional offers on flights (62%), followed by discounts on hotel stays (57%).

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine