UAE based organic milk brand announces USA expansion

December 9, 2020 | By RetailME Bureau

Homegrown, organic and plant milk company, Koita has announced its expansion into the USA and is now available on Amazon USA. They launched five new products in September this year and have seen an exponential rise in sales since the lockdown. The move to America brings Koita’s territory total to 11 countries.


Koita’s strategy is to grow slowly and steadily in the North East with a focus on getting the brand in the hands of an upscale and international market. “Since regulations on European milk are tight, it is uncommon to find similar products. Amazon, as the number one e-commerce platform in the USA kicked off the brand distribution strategy and since October, specialty stores also supply the Koita plant-based range. What is refreshingly different in this case, is that it’s usually Dubai that brings on American brands but with Koita, it’s the other way around. A homegrown UAE brand has landed in the USA”, said Mustafa Koita, founder and CEO of Koita Foods.


When lockdown hit, Koita saw a 375% increase in online sales across the UAE, Kuwait and KSA as consumers stocked up on organic, long-life products. During the recent launch of Koita 1l Coconut and Oat & Almond 200ml, the company saw a 10% increase in regional revenue in the first month compared to the usual 1-2%.

The HORECA market is also on a better recovery path. As of July, Koita’s UAE sales saw 20% increase versus June.

Koita has been taking advantage of the rise in demand for the lactose-free and plant-based milk categories from 2019. A global pattern where the world has seen a laser focus on plant-based everything, Koita’s growth here increased 35% year on year. Growth in the lactose-free category is not far behind with increasing Koita product offerings to lactose intolerant populations in Asia.



Previous Article Next Article


UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

Download Images RetailME Magazine