Masafi enters carbonated drinks category with ‘Fruitsss’


May 25, 2015 | By RetailME Bureau

Masafi, premium drinking water producer in the UAE and the Gulf region, has announced the launch of a new sparkling juice called ‘Fruitsss’. It will be available in three thirst quenching fruity flavours including Apple Cocktail, Pomegranate and Tropi cal.

The new Fruitsss drink is a new introduction to the traditional carbonated soft drink sector in the region and is a natural expansion of Masafi’s existing range of premium bottled water, flavoured water, fruit juices and tissue products.

“At Masafi, we have a deep commitment to offer our customers a variety of products that ensure they always get the unparalleled quality that the Masafi brand name guarantees,” says CEO Reginald Randall. “We are confident that this exciting new addition to our product portfolio will prove enormously popular with our customers of all ages. Fruitsss also marks a significant milestone for Masafi as this is the first entry for Masafi into the carbonated drinks category since the company’s establishment in 1976.”

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