Maggi to launch its first-ever NFTs


March 15, 2023 | By RetailME Bureau

MAGGI from the house of the Nestlé is all set to launch its first-ever Non-Fungible Tokens (NFTs) in the OneRare Foodverse. Over four decades in India MAGGI has been at the forefront of innovation, a product that’s loved by all age groups. The brand is now set to embrace blockchain technology to reach out to their fans and foodies in an all-new avatar.

In collaboration with OneRare MAGGI will launch their iconic offerings – recipes made with MAGGI Noodles, MAGGI Masala-ae-Magic and MAGGI Hot & Sweet as NFTs that can be used in the Foodverse.

In a world where digital transformation is a key element for brands to connect with their audience, MAGGI’s move into the metaverse reflects the brand’s endeavour to constantly adapt to changing times without losing sight of its core values.

“Cooking in India is undergoing a digital transformation. These are exciting times where everyone is engaging in cooking, regardless of their skill and expertise. MAGGI has been an ally to the Indian homemaker for over 40 years and we have always been at the forefront of innovation. In our latest innovation in the virtual world, we are proud to launch our first-ever NFTs in the OneRare Foodverse. With this partnership, we bring to people an immersive cooking experience designed to bring alive the pleasure that people derive from the process of cooking without any physical cooking involved,” said, Rajat Jain, Head – Foods Business, Nestlé India.

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