Grandiose Supermarket announces country-wide expansion plans


October 26, 2022 | By Rupkatha B

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in the UAE with 12 new store openings planned for Q4 2022. The supermarket chain plans to touch the 30-outlet mark by the end of 2022. Grandiose Supermarket plans to open an additional 15-20 new outlets in 2023 coinciding with its fifth-year anniversary since its launch in the UAE.

“We aim to provide families an unparalleled grocery shopping experience where Grandiose becomes a common destination for the diverse community to come and shop together. The expansion has been in the pipeline since multiple business cycles with the chain utilising the recovery time post COVID to bring our understanding of evolved customer behaviour and market needs into final execution,” said James Scott, CEO of Grandiose Supermarket.

“Our goal is to become the number one grocery retailer that promotes, highlights and actively advocates sustainability, family values and a sincere feel of a like-minded community. By coming closer to every neighbourhood of the UAE, we are looking forward to Grandiose becoming an echoing household name synonymous with quality, sustainability and now also convenience.”

“Retail plays a key role in our investments within the food value chain that includes catering, distribution, digital platforms and our partnership with Abu Dhabi Ports group, the Abu Dhabi Food Hub – KEZAD. Ghassan Aboud Group is committed to investing in UAE’s stated goals for food security and high standards of consumer care. Grandiose is a compelling value proposition for our customers who are looking for freshness at its best, in a family friendly and sociable setting. Therefore, we are seeking to ensure the availability of Grandiose outlets across all key locations in the UAE,” added Suresh Vaidhyanathan, Group CEO of Ghassan Aboud Group.

Sustainability focus

Sustainability remains as a core value and differentiator for Grandiose Supermarkets. In addition to being the first retail chain to completely replace single-use plastic bags at check out with free-of-cost paper bags in 2017, Grandiose works to continually add more initiatives to its extensive sustainability portfolio. The plastic free initiative has already enabled the chain to save over 15 million plastic bags which could otherwise kill 100,000 marine animals each year. Through initiatives such as these, consumers are encouraged to consume sustainably while promoting environmentally friendly habits.

Alongside an internal ban on single-use plastic shopping bags, Grandiose has also invested in shopping trolleys made of recycled ocean plastic alongside energy efficient refrigeration and cold storage. In September the sustainable supermarket also launched a completely new delivery fleet with controlled emissions, having a mix of e-bikes and low-fuel bikes offering higher mileage. The new stores will uphold the same reputation of being environmentally conscious with the chain’s ongoing sustainability initiatives being practiced across all locations.

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