GMG and Silal partner to support 1,100 UAE farms access local retail market


December 12, 2022 | By RetailME Bureau

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding (MoU) to drive collaboration in the food sector by connecting consumers directly with farmers. Silal is part of ADQ, one of the region’s largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi’s diversified economy.

Through this agreement, GMG Consumer Goods division’s food retail portfolio will support local farmers (up to 1,100 farms) contracted with Silal to bring fresh local produce to consumers directly sourced from local farms. The new partnership, signed at the Abu Dhabi International Food Exhibition, will accelerate GMG’s long-term vision to source 30% of fresh food locally.

The first phase will cover over 30 product categories and will initially be available at Geant supermarkets. As the initiative matures more products will be added in due course and available in other retail brands under GMG, including Monoprix and Franprix.

“As a homegrown corporate venture, we have a responsibility to advance the local business ecosystem. We already partner with numerous local enterprises, bringing their products to millions of customers through our diversified retail network. The partnership with Silal enables us to support a critical pillar of the country’s socio-economic growth while contributing to key national objectives and allows us to fulfil our farm-to-fork vision,” said Mohammad A. Baker, Deputy Chairman and CEO of GMG.

“We constantly thrive to collaborate with like-minded peers to bring locally sourced fresh produce to our customers. Our collaboration with Silal will further help us strengthen our food retail portfolio’s (Géant, Monoprix and Franprix) positioning in the market and at the same time raise awareness about the importance of consuming fresh produce sourced from local farms,” added Marc Laurent, President, Retail – Consumer Goods.

Sourcing food locally bolsters GMG’s sustainability strategy to support sustainable agriculture. Eliminating the long journeys involved in food imports helps promote eco-friendly food production while contributing to UAE’s green agenda.

The new agreement highlights GMG’s efforts to contribute to the national food security agenda. GMG is investing heavily in food manufacturing which now boasts six state-of-the-art factories supported by an R&D kitchen and food laboratory. These facilities cover six product lines: meat, seafood, Himalayan pink salt, herbs and spices, cold cuts and butchery and marination. GMG’s vast business portfolio covers the entire consumer journey from food manufacturing, distribution and retail. The company intends to cover the entire food consumption chain from farm to fork in the coming years. The partnership also supports GMG’s strategy to have 150 SME business partners in the UAE.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By Rupkatha B
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine