Choithrams signs exclusive agreement to offer Tesco private label products


May 7, 2014 | By RetailME Bureau

UAE-based supermarket chain Choithrams has announced an exclusive agreement with MENA Holdings Group Ltd (MH Group), the distributor of UK-based retailer Tesco’s private label products for the Middle East & North Africa, making it the only retailer i n the UAE authorised to stock the full range of Tesco private label products.

The wide range of Tesco products to be available in Choitrams stores over the next few weeks includes grocery, health and beauty, frozen, non-food and fresh products. Over 500 Tesco products are currently available in Choithrams’ 32 stores in the UAE, and the number is expected to reach 1,000 by September 2014.

“It is with great pleasure that we announce the details of our strategic collaboration with Tesco. We look forward to building a long-term relationship during which we can offer exceptional quality and broader choice to UAE consumers,’’ says Kishore Pagarani, managing director of Choithrams.

"We are pleased to be working with Choithrams in the UAE after our due diligence showed them to be the most suitable partner for Tesco in this market, as well as a company that is aligned with our overall vision and who will reinforce our brand’s identity and integrity,’’ adds Gareth Bowen, export business development manager, Tesco.

Stage one of the rollout will include the introduction of Tesco frozen products (e.g. ice-cream, frozen vegetables and ready-made meals); dry grocery and FMCG products (e.g. cereals, canned goods, nuts, confectionery, oil and sauces); as well as Tesco Organic and Tesco Finest ranges. Choithrams also expects to introduce non-foods such as detergents, hand wash and cosmetics in the near future, followed by seasonal, fresh British produce and a range of short shelf life perishables such as dairy, finest English cheeses, cold cut meats & bakery items.

“Our goal is always to offer the very best for our customers and with the addition of Tesco products to our portfolio we are leading the way by bringing the best of British food products to the UAE consumers,’’ says Dinesh Pagarani, special projects director of Choithrams.

“The Tesco private label range is world renowned for great quality, choice, and price. These exceptional products delight millions of customers in many countries everyday and we are very pleased that Choithrams customers will now be able to enjoy the same products in their local Choithrams stores,” adds Darren Craven, group CEO, MH Group.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine