UAE-based Carrefour will become the first retailer in the region to offer new levels of insight and transparency about the provenance of their food via end-to-end visibility on products throughout its supply chain.
Majid Al Futtaim, the owner and operator of Carrefour, has tied up with IBM Food Trust, a blockchain-enabled global ecosystem for the food industry run on IBM Cloud.
The initiative will start with two initial products categories, Carrefour’s own fresh chicken brand and microgreens harvested from select in-store hydroponic farms, before expanding into more product lines. All participants in this initiative across the supply chain will benefit from a smarter, and more sustainable food ecosystem. The digitisation of transactions and data provides a more efficient way of working across the supply chain for growers, processors, shippers, retailers, regulators, and consumers.
By simply using their smartphone to scan a QR code on participating products such as Carrefour’s fresh chicken, customers will be able to get immediate access to actionable food supply chain data, from farm to store shelf. The history of the product, including production process, halal and hygiene certifications, date of birth, nutrition information and temperature data, will be readily available once uploaded onto the blockchain.
The growing demand for food traceability is evidenced by research conducted by the IBM Institute for Business Value (IBV), showing that 73 per cent of those responding to a survey said traceability of products is important to them. Of those who said it was very important, 71 per cent of respondents indicated they are willing to pay a premium for brands that provide it.
“Trust in the food supply is becoming increasingly important worldwide, a trend accelerated by changing consumer demands and the subsequent health and wellbeing concerns arising from the COVID-19 pandemic,” said Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail. “It is therefore imperative for us to invest in ensuring quality throughout the value chain while simultaneously working to build robust customer trust and loyalty. In meeting the new market expectations, we are now offering enhanced food traceability for our valued Carrefour customers and improved operational efficiency for our business.”
Majid Al Futtaim is engaging with its supplier partners to enable broader participation in this initiative, giving Carrefour customers access to traceability details across diverse products throughout the UAE, before introducing it to other Carrefour markets operated by the company in the Middle East, Africa and Asia.
“Thanks to the availability of advanced cloud-based, blockchain technology and the commitment of Majid Al Futtaim to deliver the highest quality to its customers, we are proud to be using this supply chain solution to provide the very best in quality, safety and trust to our customers in the markets we operate in,” Nalla Karunanithy, Chief Digital Officer at Majid Al Futtaim Retail said.
Today’s announcement is the latest tech-forward initiative in Majid Al Futtaim’s digital transformation of its Carrefour operations, following numerous innovative developments including Automated Click & Collect, Mobile Scan & Go and the launch of an online marketplace, utilising the latest in state-of-the-art technology.
Dalgona coffees, TikTok videos, virtual parties, Clubhouse invites… these were just someMay 16, 2021 | By Shruthi Nair
A report from Bain & Company has revealed that the emergence of some positive shopping trendsMay 9, 2021 | By RetailME Bureau
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Dalgona coffees, TikTok videos, virtual parties, Clubhouse invites… these were just some
Arabian Travel Market, the first major in-person international travel event since the
REDTAG launched its latest retail outlet at the Salalah Grand Mall in
The world is going through a tumultuous time with death, despair and
Saudi-based grocery retail operator BinDawood Holding Co. has reported its first quarter
Kuwait-based startup TAMANNA has announced the launch of its online shopping site tamanna.com with
UAE-based Carrefour has opened a new store at the world’s busiest international
HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister
UAE-based RAW recently announced that it would be extending its GCC operations,
LinkedIn’s Top Companies 2021 list for the UAE, which identifies the best places
A report by Statista showed that 62% of the consumers in the
New figures released by Retail Abu Dhabi, the retail platform of the Department