Aswaaq, Unilever collaborate on a sustainable initiative

July 21, 2015 | By RetailME Bureau

UAE-based shopping mall and supermarket operator Aswaaq has signed a memorandum of understanding (MoU) with Unilever with an aim to reduce the former’s environmental footprint at both operational and consumer levels.

The MoU was signed by Affan Al Khoori, deputy CEO of Aswaaq, and Emad Helwa, Unilever’s director for the UAE and Oman. Aswaaq’s sustainability agenda entails developing projects targeting a reduction in the consumption of water and energy, production and disposal of waste throughout its various sites, in addition to a number of onsite initiatives across their seven shopping malls and nine supermarkets in Dubai.

“This MoU is part of our strategic plan to further develop our corporate social responsibility programmes, in addition to collaborating with Unilever to promote sustainability,” says Affan Al Khoori. “The sustainability agenda will target changes in behaviour through employee engagement initiatives and consumer awareness campaigns that ensure long-term energy and water savings.”

“We are proud to be working with influential partners in the retail industry who have the same mind-set as us. If we are to achieve transformational change we need more concerted effort and long-term partnerships within and between the public and private sectors,” says Emad Helwa, Unilever’s country director for UAE and Oman. “This MoU is a fundamental step towards building the right network of sustainability partners that will help Unilever achieve its long-term vision of doubling the size of the business and halving its environmental impact.”

Aswaaq’s in-store activations will include a student smart shopper programme, school partnership programmes and campaigns to celebrate Earth Day and Global Handwashing Day, in addition to initiatives including collecting and recycling old batteries.



Previous Article Next Article



Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By RetailME Bureau
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau

Download Images RetailME Magazine