Why is gold a safe haven for both investors and retailers?

February 15, 2021 | By Shruthi Nair

The UAE is known to be a global hub for a range of things including travel, tourism, shopping, and apparently, even gold. This might sound a little questionable considering Dubai doesn’t have any gold mines and imports most of its gold. However, the very fact that it has access to gold from all over the world for retailing makes it a brilliant one-stop-destination for the world’s shoppers.

Think about it. If you go to Italy or Singapore to buy gold, you will only get designs specific to those countries. Same with India, where each state offers a design exclusively from the south, west, north, or east depending on where one is buying it from. However, if you go to any of the retail shops selling gold in Dubai you get all the global designs under one roof.

Moreover, the vast appetite for gold shopping among the different cultures and communities residing in the UAE has made it a large part of foreign trade. Today, gold accounts for 20-30% of Dubai’s non-oil GDP. It has become the UAE’s largest export product after oil, with exports of 17.7 billion U.S. dollars in 2019.

The metal has had a rather interesting journey in the Middle East – from merchants deciding to set shop by the creek or harbor being attracted to the tax-free environment back in the 1900s to it being a more regulated and organized market with more than 175 retail outlets just across Dubai trading in all verticals of the sector including bullion, gold and diamond jewellery manufacturing, wholesale & retail of jewellery, precious metals, diamond and pearl.

Things were looking up for Dubai’s gold market with more retailers coming on board with the announcement of the new Dubai Gold Souk in 2020. However, like most industries, Covid-19 was the unexpected shocker that the thriving gold market or its retailers weren’t expecting.

Indian-born Malabar Gold, one of the biggest gold retailers in the Middle East had been preparing for its regional expansion after being off to a great start in 2020 when the virus came from nowhere and poured cold water on its big plans.

“Like any other industry, we also struggled especially during the lockdown when we had to close down many shops. We slowly opened our shops in four phases. By Q3, things went back to normalcy, and by Q4 we saw exceptional performance”, said KP Abdul Salam, Group Executive Director of Malabar Gold.

If you are wondering how they managed to recover and revive from a global economic crisis that industries are still struggling from, the after-effects of which are expected to last a few years, then you are not alone. When asked about the almost miraculous recovery, Salam said that it’s not just Malabar Gold, but most of the gold retailers are at an advantage.

“This industry performed way better compared to most other industries during the pandemic. Many business owners were facing issues with bank debts that they were unable to pay off due to the halt in operations. But those in the gold industry could easily encash their goods and many retailers used this situation to liquidate their gold assets and clear their bank debts. And the price increase helped cover the cost of making charges saving them from incurring any substantial losses”, he explained.

In 2020, gold prices shot up by 20 to 22% to over $1700 per ounce, which re-instilled people’s confidence in gold and reiterated the narrative of gold being a safe haven for investors during a crisis. Although business was affected in the lower strata and the less expensive categories of gold, the high price segments did exceptionally well.

“People had a lot of disposable income with them, as during the lockdown there weren’t a lot of expenses they had to incur apart from essential items. All the gifts and investments were converted into gold and jewellery. That was another advantage that the industry got”, he added.

So clearly, gold as a commodity became a safe haven for the retailers who were trying to sell. On the other hand, the upward surge in gold rates made it an attractive investment option for buyers, thus increasing its demand in the market.

Today, Malabar Gold is back to planning for its massive regional expansion starting with the four new retail outlets they will be opening in the new Dubai Gold Souk. Yes – the bigger, better, brand new souk, which is also scheduled to open its doors to the public this year.

With more than 250 jewellery and non-jewellery retail stores, the souk is scheduled to open in phases. The first phase of the market will open its doors to the public by April 2021.

“The new gold souk is very much on track. A lot of new companies from around the world have signed the contract in January. We will be opening the first phase of the market by April 2021 and we will see full opening by July 2021”, said Tawhid Abdullah, Chairman of Dubai Gold & Jewellery Group.

With the many promotional schemes and campaigns to attract buyers, Dubai Shopping Festival too is playing an important role in boosting sales. “So far, our promotions are being received very well and currently with the gold prices being favorable to the current buyers, we are expecting a surge with the buying trend during this promotion. Some of the participating outlets have witnessed a 22-30% increase in sales”, he concluded.





Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine