It’s the third edition of Market Outside the Box (MOTB), an endeavour started in 2014 by the Dubai Festivals and Retail Establishment – an agency of the Department of Tourism and Commerce Marketing and the organiser of the Dubai Shopping Festival (DSF).
Every year the quirky outdoor market, where retailers operate out of colourful sustainable containers, runs towards the last week of DSF. This year it starts from today going on until January 30.
Located in the heart of downtown, this unique, vibrant and creative retail environment offers a great platform for young and talented entrepreneurs to showcase their brands. Alongside shopping the atmosphere is further enlivened by the food trucks offering gastronomic delight, music, yoga and fitness, drama, dance and poetry sessions to entertain the whole family.
There is a chill out zone too where visitors can read the newest novels in Park Central. Not to forget the pop-up open air cinema overlooking Dubai’s tallest and iconic building, the Burj Khalifa.
This year more than 80 exhibitors are participating at MOTB. And a lot of them are returning exhibitors to this fun-filled outdoor market.
Nisha Varman Shetty, founder of sustainable home furniture and furnishing concept The Urban Yogi, exhibiting at MOTB for the second year says, “It’s a very creative and innovative concept that seeks to promote young talent. It’s quite well-organised, which is why so many exhibitors like us return to this market year after year.”
“Moreover, MOTB understands the value of sustainable concepts and gives us a great opportunity to showcase our wares and connect with like-minded audience,” she adds.
Another returning exhibitor is Aimee Changco, co-founder of BaemBu – the first apparel concept in the UAE made of 70% bamboo and 30% organic cotton. “Being a brand with a strong ethical and ecological theme, we partake only in a few handpicked markets every year. And we love being part of MOTB, which offers a great environment and encouraging audience. People who visit MOTB understand what our brand stands for, and they connect with us,” she shares.
“The market opened at 4pm today and it’s already very busy and buzzing with excitement,” states Changco.
There are first-timers too. An example would be Yoko Shimada, founder of maternity wear concept Mitera – which means ‘mother’ in Greek. “This is our first year at MOTB. A friend highly recommended this market to me as a great platform to meet with people face-to-face, introducing them to our brand that operates online,” says Shimada.
“We launched Mitera in the US in March 2015. Today our high quality dresses made of Japanese fabric for modern mothers – pregnant, nursing and beyond – are shipped worldwide,” she elaborates.
Several other concepts exhibiting at MOTB include Vikki Shop, StashA, Little Majlis, Boom & Mellow, Studio Manhattan, The Gipsy Kids, The Hipster, Neon Edge, Y Apparel, My Mocho, West LA, Drawdeck, The Nail Pavillion and Hotbox, among others.
A report from Bain & Company has revealed that the emergence of some positive shopping trendsMay 9, 2021 | By RetailME Bureau
UAE-based RAW recently announced that it would be extending its GCC operations,May 4, 2021 | By Bilal Syed
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
The UAE is known to be a global hub for a range
Legal and social barriers that exist for women’s access to jobs is
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
Every human being on this planet is a customer. There isn’t a
The unprecedented challenges of 2020 made way for the untapped opportunities that
The UAE cabinet announced this week that the 100% foreign ownership law,
The non-oil trade between Saudi Arabia and Bahrain increased 43% to $688.4
MRF 2020 which will take place at the Conrad Dubai Hotel on November 25, 2020, will
Dubai Shopping Festival (DSF) returns for its 26th edition from December 17
The Sultanate of Oman is planning to introduce a 5% value-added tax (VAT)
The UK Government will pay two thirds of the wages of staff
UAE-based supermarket chain Spinneys sees “dramatic changes” in shopping patterns since the