Customer centricity shouldn’t be lost at any point. That’s a crucial component of omni-channel – to be able to offer meaningful services to customers in line with their channel of choice, to build a strong relationship with them, also educating them about various ways this channel can be leveraged, asserts Jennie Wright, head of digital experience, du.
RetailME speaks to Wright about the state of digital economy in the region
How is the regional digital economy performing?
We’re at a very exciting stage in terms of growth of the digital economy in the MENA region, which is set to double in the next three years.
What kind of digital initiatives are you undertaking at du?
du is very focussed on delivering a delightful digital customer experience. We’ve invested heavily in our app to self-serve customers, while enabling them to choose the channel of choice. We’ve made a lot of investments in digital services.
We’ve some very interesting fledgling businesses, exploiting the electronic payment dynamics within retail. Take the example of our partnership with Beam Wallet. It’s a three-way partnership for us with around 2,000 retailers and over 100,000 customers. While it allows our customers to redeem coupons, it helps us to spread our network.
We’ve also started a wellness hub – one stop-shop and very unique in its approach. For this we’ve engaged with 30 retailers in the region to make this initiative work.
Did you find RetailME Connect useful?
It’s a fantastic initiative. We should hold such knowledge-oriented roundtable discussions more often. Considering the make-up of the region, which is very unique acting as a melting pot of nationalities, such platforms will only help us in embracing omni-channel aptly by exchanging knowledge and experiences from different matured markets. It will definitely take us a step further to be able to optimally leverage omni-channel – something that we want to achieve at du.
A report from Bain & Company has revealed that the emergence of some positive shopping trendsMay 9, 2021 | By RetailME Bureau
UAE-based RAW recently announced that it would be extending its GCC operations,May 4, 2021 | By Bilal Syed
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
The UAE is known to be a global hub for a range
Legal and social barriers that exist for women’s access to jobs is
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
Every human being on this planet is a customer. There isn’t a
The unprecedented challenges of 2020 made way for the untapped opportunities that
The UAE cabinet announced this week that the 100% foreign ownership law,
The non-oil trade between Saudi Arabia and Bahrain increased 43% to $688.4
MRF 2020 which will take place at the Conrad Dubai Hotel on November 25, 2020, will
Dubai Shopping Festival (DSF) returns for its 26th edition from December 17
The Sultanate of Oman is planning to introduce a 5% value-added tax (VAT)
The UK Government will pay two thirds of the wages of staff
UAE-based supermarket chain Spinneys sees “dramatic changes” in shopping patterns since the