MENA’s digital economy at a highly exciting stage

May 10, 2015 | By RetailME Bureau

Customer centricity shouldn’t be lost at any point. That’s a crucial component of omni-channel – to be able to offer meaningful services to customers in line with their channel of choice, to build a strong relationship with them, also educating them about various ways this channel can be leveraged, asserts Jennie Wright, head of digital experience, du.

RetailME speaks to Wright about the state of digital economy in the region

How is the regional digital economy performing?

We’re at a very exciting stage in terms of growth of the digital economy in the MENA region, which is set to double in the next three years.

What kind of digital initiatives are you undertaking at du?

du is very focussed on delivering a delightful digital customer experience. We’ve invested heavily in our app to self-serve customers, while enabling them to choose the channel of choice. We’ve made a lot of investments in digital services.

We’ve some very interesting fledgling businesses, exploiting the electronic payment dynamics within retail. Take the example of our partnership with Beam Wallet. It’s a three-way partnership for us with around 2,000 retailers and over 100,000 customers. While it allows our customers to redeem coupons, it helps us to spread our network.

We’ve also started a wellness hub – one stop-shop and very unique in its approach. For this we’ve engaged with 30 retailers in the region to make this initiative work.

Did you find RetailME Connect useful?

It’s a fantastic initiative. We should hold such knowledge-oriented roundtable discussions more often. Considering the make-up of the region, which is very unique acting as a melting pot of nationalities, such platforms will only help us in embracing omni-channel aptly by exchanging knowledge and experiences from different matured markets. It will definitely take us a step further to be able to optimally leverage omni-channel – something that we want to achieve at du.



Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine