Logistics Conclave: Is digitising supply chain the way ahead?

RetailME Bureau

Always connected’ consumers are impatient and unforgiving. They want products and services to be available anytime, anywhere. Stock out is no longer an acceptable option for them. If a customer enters a Louis Vuitton store to purchase a particular green handbag, that green handbag must be available then and there. Similarly, if customers place an order online for the latest iPhone 6S, they must receive it the very next day.

To meet and match such high expectations, retailers and e-tailers must ensure seamless connection and flow between all points of the logistics chain – from inventory to transportation, packaging to delivery, storage to stocking. They must ensure seamless communication at all retail touchpoints.

The Logistics Conclave at the Middle East Retail Forum (MRF) 2015 saw logistics experts and specialists sharing their experiences and learnings in addressing the challenges posed at every step of the logistics chain, so crucial to retail.