Innovative use of colour and design in a highly visual world


April 8, 2015 | By RetailME Bureau

We’re living in a highly visual world where colour can make all the difference in product purchase decisions, and where colour is being used in highly inventive ways and in highly unique combinations, points out Leatrice (Lee) Eiseman, executive director of the Pantone Colour Institute.

 

 

“It’s all about innovation as far as colour is concerned. “We are living in a very competitive marketplace. Would-be consumers and/or clients are continuously being wooed by innovative uses of colour. They’re imaginative, they’re innovative and some are done so expertly and so beautifully that they come across as works of art.”

Colour influences are coming from many directions including both women’s and men’s clothing, shoes, handbags, jewellery, the entertainment industry and even the food industry, which is a new development.

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