Customer service is crucial; innovation is key


March 23, 2016 | By RetailME Bureau

Competition has become stiff. We have come from greenfield markets 50 years ago to the extremely tight and competitive commercial battlefield of today – and that too in multiple aspects of business. In those days, businessmen willing to take risks and invest back were few and far between. Now everyone wants to join the retail bandwagon!

Back then we lacked adequate expertise to start and grow a retail business but now expertise is available in abundance, though competition is strong, keeping us rather busy and making it imperative for every business to constantly innovate to remain relevant.

Another aspect that’s as crucial as innovation is offering excellent customer service. Even though our family business started small, ensuring customer satisfaction was always considered pivotal…

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