Choithrams supports fight against COVID-19


April 29, 2020 | By RetailME Bureau

Choithram International Foundation, the philanthropic arm of Choithrams, the UAE supermarket chain, has extended an emergency grant to Al Jalila Foundation, a member of Mohammed bin Rashid Al Maktoum Global Initiatives.

The grant of AED100,000 will boost the foundation’s response capacity towards securing the nation against global pandemics, including COVID-19. 

Choithrams was swift to respond to a message from His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. It immediately implemented a multi-faceted plan to provide the most vulnerable and exposed segment of the community with personal protective equipment kits. The move aims to safeguard the recipients from the threat of COVID-19 outbreak within closed staff accommodation camps and their away-from-work living environments.

As more and more organisations commit to the safety of employees and customers, Choithrams is taking a step further to protect those members of the community. The latter have limited access to personal protective gear by collaborating with Al Jalila Foundation.

“This is not the time for short term gains. We stand together, and we seek to work with our partners to ensure Dubai remains safe in the short as well as long-term. Our collaboration with the Al Jalila Foundation will help realise this vision with immediate positive impact. Further, we are taking active measures in-store and online to ensure safety for all. It is what Choithrams’ vision is about.” says L.T. Pagarani, chairman, Choithrams.

“It’s inspiring to see all sectors of society come together to support the UAE’s incredible efforts to contain the coronavirus pandemic. This is a collective fight and we must each do our part to protect the health and safety of our communities so that we can emerge from this stronger. We are grateful to Choithrams for the generous donation; with the support of our partners, the investments we make today will pave the way for groundbreaking medical discoveries that could save millions of lives,” adds Dr Abdulkareem Sultan Al Olama, CEO of Al Jalila Foundation.

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