“Beauty is how you feel inside. It reflects in your eyes. It’s not something physical” – Sophia Loren
Beauty is, indeed, an expression of a person’s core. But that in no way diminishes the importance of beauty products that Middle East consumers are so enthusiastic to splurge on. From colour cosmetics to nail enamel and hair care, from fragrances to skincare and wellness products, the beauty and personal care market continues to expand even as it adds a home range of scented candles, fragrance sticks and so on.
It isn’t just women. Men aren’t far behind any longer in seeking specialised grooming products. Until a few years ago, the men’s category featured basics like shampoos, deodorants and shaving creams. Not anymore. Today, we have face washes and creams developed exclusively for men. They also visit salons for a host of treatments that go well beyond the standard haircut and shave.
Beauty care is seeing many more trends and transformations. Technology-infused products like lip enhancers, ethically made and sourced products high on minerals that offer long-term benefits, traditional treatments such as ayurveda, Moroccan mud packs in hammams, Chinese herbal concoctions, spas to relax body and mind – the pursuit of glowing skin and well-being is big business.
There’s also the world of fragrances that holds a special place in the hearts of Middle East consumers. Global fragrance houses jostle with home-grown concepts for a share in a growing market pie as western perfumes captivate a region known from yore for its oud-based attars. The interesting trend here is that both the big players and the local perfumers are now experimenting in introducing the oud essence into western fragrances.
But, perhaps, the biggest change is that the big beauty houses no longer dictate trends, tastes and choices the way they used to in earlier years. Social media is changing the equation, bringing consumer engagement and excitement to the beauty space. Word-of-mouth is now an important marketing tool for brands. Today’s consumers are uninhibited in expressing their opinions and forthright in deciding what’s best for them, unmindful of reputations and legacies.
Small wonder that research firm Euromonitor International values the Middle East and Africa (MEA) beauty and personal care market at $25 billion and expects it to grow 6% during 2015-20. Saudi Arabia leads the way, accounting for $5.3 billion, followed by Iran at $2.9 billion, the UAE at $2 billion and Egypt at $1.2 billion.
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
RetailME announced a roster of the 100 most powerful retailers in the
The UAE is known to be a global hub for a range
Legal and social barriers that exist for women’s access to jobs is
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
Every human being on this planet is a customer. There isn’t a
The unprecedented challenges of 2020 made way for the untapped opportunities that
The UAE cabinet announced this week that the 100% foreign ownership law,
The non-oil trade between Saudi Arabia and Bahrain increased 43% to $688.4
MRF 2020 which will take place at the Conrad Dubai Hotel on November 25, 2020, will
Dubai Shopping Festival (DSF) returns for its 26th edition from December 17
The Sultanate of Oman is planning to introduce a 5% value-added tax (VAT)
The UK Government will pay two thirds of the wages of staff