Value fashion brand Twenty4 launches ‘Recycle’


August 15, 2022 | By RetailME Bureau

Twenty4, a value fashion brand in the GCC region and a BMA International subsidiary, has launched its comfort wear collection, ‘Recycle’, which is crafted using recycled cotton from repurposed production scraps and retired textiles.

The eco-conscious collection uses recycled cotton, which results in subtle variations in textures and colours, rendering each piece of garment its unique characteristics. This allows every buyer to enjoy a singular and exclusive item found nowhere else. The entire collection embodies the spirit of mother earth and showcases it through earthy and pastel hues of soothing greys, earthy beiges, mellow pinks, soft blues, and sage greens. The collection offers shorts, drop-shoulder crew-neck t-shirts, short-sleeve hoodies, and elasticated joggers for comfortable daily use.

Using recycled cotton saves 20,000 litres of water, which would otherwise be needed to produce a kilogram of cotton. Consequently, it reduces the amount of energy used as well. The collection, expected to particularly resonate with sustainability-driven consumers, will remain available all year round. Twenty4 has procured recycled cotton from repurposed production scraps and retired textiles, making the collection all the more meaningful. The design and cut of the loungewear allow a full range of motion.

“Fashion with a purpose just has a different feel to it. When our customers purchase apparel from the Recycle collection, they are not only fulfilling their comfort and fashion needs but also making an eco-conscious choice. It is such choices that shape the world of tomorrow — the world that our future generations will inherit from us. The latest Recycle collection speaks about our commitment to sustainability and resource efficiency. It is our way of showing that environment-friendly choices aren’t just better for the planet, but they can also feel and look great,” said Mushtaq Jaffar, KSA Brand Head of Twenty4.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Al Maya Group has announced the opening of its new supermarket in Arabian 

Continue Reading

September 29, 2022 | By RetailME Bureau

Locally-owned supermarket Spinneys and pharmacy retailer Aster Pharmacy have joined forces to 

Continue Reading

September 5, 2022 | By RetailME Bureau
The pandemic has undoubtedly affected us all

Majid Al Futtaim has announced its audit reviewed operational and financial results 

Continue Reading

August 24, 2022 | By RetailME Bureau

Dubai’s largest developer Emaar has announced that it will sell it’s online 

Continue Reading

August 22, 2022 | By RetailME Bureau

Walmart announced this week that it will offer Paramount Global’s streaming service 

Continue Reading

August 19, 2022 | By RetailME Bureau

Employee retention has been on every company’s minds, especially since the fears 

Continue Reading

August 16, 2022 | By RetailME Bureau

Veppy.com, a Q-Commerce marketplace startup just announced their go live date in the 

Continue Reading

July 20, 2022 | By Justina Eitzinger

GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading 

Continue Reading

July 19, 2022 | By Justina Eitzinger

Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By RetailME Bureau

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine