UAE-based homegrown children’s retailer Elli Junior has opened a flagship store in Dubai Mall. Located on the second floor of the mall the new store is spread across 70 sqft and sports a minimal and contemporary look and feel.
“We plan to open more stores in prime locations such as Dubai Mall [open now] and Reem Mall in Abu Dhabi to get closer to our customers. I strongly believe in a hybrid approach to reach consumers through their preferred touchpoints,” said Founder & CEO Elli Kasbi during an exclusive interview with RetailME.
Going forward, the brand plans to grow in the region with a focus on Saudi Arabia and Qatar. “We will also explore franchise opportunities and look for a potential investor/partner to take the business to the next level,” Kasbi added.
Elli Junior started distribution in 2017, launched its e-commerce presence in 2019 and retail stores in 2021. Currently Elli Junior offers over 300 brands and more than 4,000 SKUs.
Asked about business milestones achieved by the business, Kasbi shared, “One of our major milestones is the fact that we’ve doubled our turnover every year since launch. Over the past four years Elli Junior has grown 100% year-on-year on sales. We’ve expanded our reach online, coupled with building presence in luxury department stores and popular malls. In addition, we’ve also built a community website in Arabic.”
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME BureauSunset Hospitality Group accelerates expansion plans to open 20+ international venues in 2023
Apparel Group marks 17 years of partnership with Tommy Hilfiger with unique NFTree
/ 
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
Dubai-based food & grocery retailer Union Coop has launched its discount campaign
Technology has the potential to transform everyday life in Africa for the
Looking at the regional food retail landscape, one can’t ignore the fundamental
In the early 1970s when large-scale oil exploration activities started, the UAE
Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store
/ 
Regional retail conglomerate Apparel Group recently celebrated 17 years of its partnership
UAE-based diversified business Sharaf Group has signed a strategic memorandum of understanding
Ramadan consumerism has long fixated retailers for it is nothing short of
Luxury retailer Chalhoub Group has launched its web3-native, community-centric sneaker brand SOL3MATES.
Resale fashion app Bazaara that enables users to buy and sell pre-loved
UAE-based diversified family business GMG renewed its commitment to the Egyptian market
Italian luxury brand Dolce&Gabbana and the Abu Dhabi Music & Arts Foundation
American retail group GAP Inc with portfolio including GAP, Banana Republic and
With an aim to offer an interactive shopping experience a new concept
The first edition of Dubai Fashion Week (DFW), founded by Arab Fashion
Apparel Group’s sustainable fashion brand F5 Global, founded by teen-preneur Sarisha Ved,
![GAP Inc’s Athleta continues advocacy for women’s equality in sports and life [PC - GAP Inc.]](https://www.imagesretailme.com/wp-content/uploads/2023/03/Athleta-282x188.jpg)
A B-Corp entity performance lifestyle brand that’s part of GAP Inc Athleta
Previous Article
