Titan’s UAE expansion: ‘Middle East to inspire 50% of our collections’


November 24, 2020 | By Shruthi Nair

India-based Titan Watches is expanding its footprint in the UAE with 10 exclusive Titan retail outlets across the UAE before the end of the year. These outlets will be owned and operated by Titan’s subsidiary company based in Dubai – Titan Global Retail Ltd. (TGRL).

According to Aditya Kejriwal, Business Head – Watches and Accessories, International Business Division Titan Company Limited, the increased focus on this key market will enable the brand to grow at a CAGR of 35 percent from now until 2023 by which time there will be at least 30 exclusive Titan retail outlets across the UAE.

The brand recently  launched three distinct collections in the UAE including Sparkle II, an exclusive line of women’s fashion watches. The collection was designed after an extensive interaction with potential customers across all nationalities in the UAE. A special focus on expat Arabs and Emiratis was an added dimension.

Kejriwal speculates that in the next three years Titan aims to have over 50 percent of their offering inspired by and
made exclusively for the region.

“We have been selling watches in the GCC and the UAE for more than 25 years and thanks to our timeless craftsmanship and expert designs, we have been the preferred choice for 2 million customers and counting. As a leading brand that has appropriated differentiated design stories, and a wide offering, Titan is always looking ahead,” he said.

“At Titan, consumers are at the heart of every initiative. We are very excited to launch collections based on in-depth consumer understanding and we would continue to innovate in this area and introduce collections more frequently to target the UAE consumer”, said Vandana Bhalla, Marketing Head – International Business Division,
Titan Company Ltd.

Customers in the UAE will soon be able to enjoy a seamless omni-channel shopping experience that blends Titan’s digital presence and its physical stores. Titan has also recently opened its first international jewellery store in Meena Bazaar, Dubai and introduced its loyalty programme “Encircle” in the region. This will allow customers to earn
points and enjoy privileges across all of Titan’s lifestyle brands.

Established in 1984, Titan Company Ltd. is a USD 2.8 billion (2019-20) listed company, manufacturing more than 15 million watches every year, with a customer base of over 200 million in 32 countries across 11,000 points of sale.

 

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