Tanishq glows up


July 22, 2022 | By Justina Eitzinger

Tanishq, the Indian jewellery brand by TATA Group, has curated the ‘Glow Up’ collection for millennials. Glow Up celebrates individuality, expression, and that millennial confidence. The jewelry pieces serve as a perfect bauble or gift for adding sparkle to and celebrating milestones, passions, travel and even a catch up with friends and family.

Featuring necklaces, bracelets, pendants, and rings that are perfect for stacking and layering. The collection helps with the personal expression of style. Vintage meets contemporary with Glow Up for maximum appeal.  White, rose, and yellow gold combined with diamonds, traditional ‘Rawa’ beads, specialty green stone like Emerald, and the fashion-forward aesthetics can be seen in the heart-shaped, butterfly and floral motifs celebrated in this summer-centric curation.

“As a progressive brand we understand the importance of evolving with the younger consumer. Glow Up celebrates the best of Tanishq with an accent on the latest trend of jewellery layering and stacking, fitting into this exciting world of endless possibilities. Each piece has wearability and versatility adding further appeal. Glow Up collection is Instagram-able, it is iconic, and it represents the millennial aesthetic,” said Vandana Bhalla, Marketing Head – International Business Division, Titan Company Ltd.

“As Tanishq continues to expand its footprint internationally, the global appeal of Glow Up is certain to resonate with our discerning consumers who will appreciate its versatility that allows for lively mixing and matching, creativity, and self-expression,” she added.

“This lively global trend of stacking is here to stay as it allows the flexibility to layer a single piece of jewellery with several other pieces to create the perfect mix that fashionistas seek. It’s a versatile approach that can take your outfit from morning in office to an evening soiree just by adding layers. The joy of stacked looks lies in the casualness and effortless chic. You can add interest to a neckline or glow up your hand with a fabulous stack of rings or a vibrant arrangement of bangles and bracelets. Glow Up inspires you to put your personal touch into your every outfit and stay true to your style,” added Beate Steinfeld, Trend & Design Head – Tanishq International.

With everyone checking out for the summer she added that the Glow Up is in-store across UAE outlets and rather timely with something for every woman to step out in style for every kind of break – the beach, the countryside; the sightseeing holiday, the city break and even the staycation.

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