Tag Heuer collaborates with Tamer Group in Saudi Arabia


February 17, 2014 | By RetailME Bureau

Swiss luxury watchmaker Tag Heuer has collaborated with Saudi Arabia-based Tamer Group to further expand its fast-growing market in the Middle East. As part of the agreement with Tamer Group, Tag Heuer watches will be available in all high-end stores specialising in retailing luxury watches and high-end accessories in Saudi market. Among the selected distribution within the luxury flagship retailer, Tamer Group started distributing Tag Heuer within Paris Gallery.

The deal comes in line with Tamer Group’s on-going strategy of forging ties with major international companies to provide high-end products in the Saudi market to serve the best interest of the consumers.

The Tag Heuer-Tamer association further bolstered the ever-growing clout of the luxury Swiss watchmaker. The agreement with Tag Heuer reflects the shared vision and aspirations of the two companies and the core values of Tamer Group that are enshrined in ethics, professionalism and quality of service, innovation and trust.

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