GCC-basesd SIVVI.com, a fast-fashion app powered by noon.com, has relaunched in the United Arab Emirates and the Kingdom of Saudi Arabia with a new look and offering for its customers.
In Dubai, customers can opt for a 3-hour delivery slot, while in Riyadh orders will be delivered same-day. SIVVI is the latest digital product to launch as part of noon.com’s scaling strategy and aims to elevate the regional fashion e-commerce market,
“We have placed the customer at the heart of our business. The SIVVI rebrand, including product assortment, user experience, and brand direction have all been deliberately designed to connect directly with our target customer base in the GCC”, said Serene Farah, VP Growth and Digital Strategy for SIVVI and noon.
SIVVI’s new look focuses on a fresher aesthetic with dedicated in-app experiences including premium local imagery, influencer edits, and brand stores. In-house tech talent has overhauled the shopping experience creating a simpler, more seamless user journey for the customer.
“SIVVI has been rebuilt as the fashion destination of choice for the region. We offer a highly-curated assortment of the best regional and international brands, at the best prices. Our customers will be able to find what they want, and receive their orders faster than any other fashion platform in the region can offer”, said Kam Keshwala, General Manager of Fashion for SIVVI and noon.
The platform plays host to an assortment of regional and international brands including Mango, Adidas, Puma, Tommy Hilfiger and Calvin Klein amongst others. Customers can browse the latest collections of womenswear, menswear, kidswear, and beauty, as well as access exclusive offers at www.sivvi.com and the SIVVI app.
Contactless drop-off delivery and online pre-payments are also an option, along with cash-on-delivery as standard.
Founded by Rashid Alabbar, SIVVI was acquired by noon in 2019 as its fashion vertical that helps to maximize customer reach as the high-street fashion destination of choice for the GCC.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in
Plant-based meat brand Beyond Meat’s financial results for the third quarter of
UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire
UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of
Carrefour, owned and operated by Majid Al Futtaim – Retail in the
Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in
The Valrhona journey began 100 years ago with a cocoa bean. Since
Deliveroo UAE has announced the expansion of its rapid grocery delivery service
The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE
A brand that’s discerning about local habits, attentive to global trends; a
Lulu Group International, Apparel Group, 6thStreet.com, ENOC, Splash, Crocs, Aldo, Babyshop and
GCC retail sales is set to grow at a compound annual growth
Middle East’s value fashion and homeware brand REDTAG has launched its flagship
UAE-based luxury floral design company Maison Des Fleurs has signed an exclusive
Innerwear brand Jockey is planning to open 10 exclusive brand stores in
Fashion brand LC WAIKIKI, part of Apparel Group, has opened its 8th
Qatar’s Supreme Committee for Delivery & Legacy (SC) and Coca-Cola Middle East
Fashion brand Forever 21 expanded its footprint in the region with the
While announcing its Q3 2022 financial results American retailer GAP Inc with
adidas has announced a partnership with the Saudi Arabian Football Federation (SAFF)
Middle East based luxury retail group Chalhoub Group plans to double staff