REDTAG on an expansion spree


November 23, 2022 | By RetailME Bureau

REDTAG on an expansion spree

Middle East’s value fashion and homeware brand REDTAG has launched its flagship concept stores at Al Jamea Plaza and Heraa Street. The new launches are part of REDTAG’s ongoing expansion spree across the region, particularly in the Kingdom of Saudi Arabia.

Since its inception REDTAG has prioritised its presence in the port city by the Red Sea. The latest store launches come as the city regains dynamism on the economic and tourism front following the pandemic reopening.

“Jeddah is an economic gateway into the Kingdom. Over the years, it has witnessed steady growth across all socioeconomic axes. So, our continued expansion plan has assumed a strong Jeddah focus, as evident from the concurrent launch of two flagship outlets in the city. We chose Al Jamea Plaza and Heraa Street for their significance in the city’s social scene,” explained Shehbaz Shaikh, REDTAG’s Chief Retail Officer.

The full-concept fashion and homeware store on Heraa Street occupies close to 2,000 sqm. While the fashion-only concept store at Al Jamea Plaza spans approximately 1,000 sqm. Situated close to King Abdulaziz University Jamea Plaza is popular among shoppers clocking 15,000 unique visits daily, on average.

In line with its long-standing tradition REDTAG has a limited-period introductory Gift-Voucher-with-Purchase offer in both outlets. A purchase worth SAR250 and above will entitle shoppers to a SAR50 gift voucher redeemable across all outlets in Saudi Arabia.

“Our new store launches are largely based on customer feedback. So, the inaugural offer is a way of welcoming the shoppers into the new stores – something that has become a tradition at REDTAG. I welcome shoppers to come and experience the newness, check out the winter collection and witness the value we stand for,” Shaikh added.

Customer-centric expansion and offerings have defined REDTAG in recent years. The same strategy saw the brand launch hyper-convenience services such as ‘Anytime Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’ and ‘Free Home Delivery’. With several such first-to-market services in the Middle East and its tiered loyalty programme ‘RT Rewards’ which boasts over 15 million members, REDTAG continues to cement its position as one of the leading value fashion and homeware brands in the region.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau




Download Images RetailME Magazine