Primark to open first store in Hungary

January 31, 2023 | By RetailME Bureau

International fashion retailer Primark will open its first store in the Hungarian capital, Budapest. The store will be located in Budapest’s Arena Mall, expected to open in Primark’s next financial year (September 16, 2023 – September 15, 2024).

The retailer’s expansion into Hungary demonstrates Primark’s continued investment and commitment to the Central and Eastern Europe (CEE) region following successful store openings across Slovenia, Poland, Czech Republic and more recently Romania. With plans to open its first store in Slovakia later this year, Hungary will become Primark’s sixth market in CEE and its 17th market globally. Primark currently has 416 stores across 15 countries in Europe and the US.

The new Budapest store will offer customers Primark’s unique formula of the latest trends and everyday essentials across womenswear, menswear, kidswear, beauty, lifestyle and homeware. The store will also feature a wide selection of licensing ranges such as NBA and Disney as well as the brand’s own sustainable fashion label Primark Cares.

“We are really excited to announce our entry into our 17th market, as part of our ambitious expansion plans. Arena Mall is the perfect location to introduce customers in Hungary to Primark’s amazing fashion and everyday essentials at great value prices, as well as our unique store concept. We’ve had a great reaction to our other stores in the CEE region and we know our customers in Hungary will love what we have to offer,” said Maciej Podwojski, Head of Sales, CEE at Primark.

Building on the successful opening of eight stores in the CEE region since 2019 Primark plans to open its first store in Slovakia later this year, as well as expanding its network with new locations in Bucharest, Romania and in Lodz and Wroclaw, in Poland. By 2026 the company expects to grow its store portfolio to 530 stores globally.



Previous Article Next Article



GMG launches four state-of-the-art food manufacturing factories

UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in 

Continue Reading

March 22, 2023 | By RetailME Bureau
Are grocery retailers Ramadan ready?

The growth opportunity for food and grocery retailers during the Holy Month 

Continue Reading

March 22, 2023 | By Rupkatha B
GMG retail stores enable customers to embrace the spirit of Ramadan

From value, variety and convenience to philanthropy GMG retail stores, including 16 

Continue Reading

March 20, 2023 | By RetailME Bureau
Maggi to launch its first-ever NFTs

MAGGI from the house of the Nestlé is all set to launch 

Continue Reading

March 15, 2023 | By RetailME Bureau
Saudi consumers to increase spending on grocery and household items

What does 2023 look like for consumers in Saudi Arabia? A Nielsen 

Continue Reading

March 7, 2023 | By RetailME Bureau
Union Coop announces mega discounts on 10,000 products ahead of Ramadan

Dubai-based food & grocery retailer Union Coop has launched its discount campaign 

Continue Reading

March 6, 2023 | By RetailME Bureau
This brand’s mission to make every day ‘fruitful’

Around eight years ago in 2015 a brand called Fruitful Day was 

Continue Reading

March 2, 2023 | By Rupkatha B
How Jumia is empowering a new generation in Africa

Technology has the potential to transform everyday life in Africa for the 

Continue Reading

March 1, 2023 | By Rupkatha B
As inflation bites…grocery retail

Looking at the regional food retail landscape, one can’t ignore the fundamental 

Continue Reading

February 28, 2023 | By Rupkatha B
V. Nandakumar, Director – Marketing & Communications, Lulu Group International

In the early 1970s when large-scale oil exploration activities started, the UAE 

Continue Reading

February 17, 2023 | By Rupkatha B
Waitrose unveils revamped Dubai Mall store sporting new features

Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store 

Continue Reading

February 16, 2023 | By RetailME Bureau
MENA online grocery market to touch $25 billion by 2030

The MENA online grocery market stood at $4.5 billion in 2022 and 

Continue Reading

February 15, 2023 | By Rupkatha B

Download Images RetailME Magazine