Max Fashion expands into Egypt

RetailME Bureau

Max Fashion, the UAE-based Landmark Group’s value fashion retailer, opens its new flagship store at Shorouk City’s Sky Plaza Mall. The new retail space is the brand’s seventh store in Cairo and 12th in Egypt.

The new 12,700 sqft store, with the brand’s latest collections for men, women, children as well as footwear and accessories, is spread over two floors.

“Egypt is an essential market for Max Fashion in the MENA region and we are thrilled to open our twelfth store in the country,” says Kabir Lumba, CEO, Max Fashion and group director at Landmark Group.

“We are closely adhering to government regulations concerning health and safety at our stores, offices and distribution centres, helping to limit the spread of COVID-19. The wellbeing of our customers and staff is of paramount importance to us, and we will continue to follow said guidelines to ensure the shopping experience across all of our stores is both enjoyable and safe,” he adds.

The concept behind the store is to create a feeling of convenience while marking precise product destinations, for ease of shopping. A full team of dedicated sales assistants is available on the shop floor to ensure to meet the customers’ shopping needs.

Launched in the UAE in 2004, Max is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia, and India. With more than 400 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain. Catering to the mid-market segment, Max retails its private label clothing for women, men, and children along with footwear, home, and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration.