MAF Fashion signs regional deal with lululemon athletica

February 16, 2015 | By RetailME Bureau

Dubai-based Majid Al Futtaim (MAF) Fashion has signed an agreement with Canadian yoga-inspired technical athletic apparel brand lululemon athletica inc. to open lululemon stores within five countries in the Middle East, with the first store set to open in Dubai this year. The agreement covers a five-year term with an exclusive license for stores and showrooms in the UAE, Qatar, Bahrain, Oman and Kuwait.

“We are delighted to be strengthening our leading retail portfolio with lululemon and look forward to growing its presence in the Middle East over the coming years. This partnership will introduce the brand to the region for the first time, and we are confident it will establish and build a loyal following here by creating great moments for the rapidly growing healthy and active lifestyle community,” says Rajiv Suri, CEO, MAF Fashion.

“This agreement marks another important milestone as we continue to focus on accelerating lululemon’s global expansion,” shares Laurent Potdevin, CEO of lululemon athletica, “For certain key markets and countries, we will pursue licensing partnerships to support our international growth strategy. Our partner, MAF Fashion, has strong operational experience bringing global brands to the Middle East region, and they share our vision for introducing lululemon to this new market.”



Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine