Liwa Trading to open its flagship brands in Silicon Central


September 23, 2022 | By RetailME Bureau

The shopping mall and management division of Lulu Group International, Line Investments & Property welcomes OVS, La Senza and Simply Kitchen from Liwa Trading Enterprises to Silicon Central.

The brands will open its doors to the public in November bringing the latest trends in lingerie and sleepwear catering to the modern-day woman. Simply Kitchen will open soon after providing gadgets, appliances, and decorative kitchen accessories.

“We are delighted to welcome three diverse brands from LIWA at Silicon Central. Our goal is to provide mall visitors with the great retail experience which also resonates with the portfolio of the LIWA brands coming on board to meet discerning needs of shoppers in the area,” Salim MA, Director Lulu Group.

“We have selected the most in demand brands from our extensive retail portfolio to open at Silicon Central and we are excited to meet the retail needs of the local consumers. Our aim is to offer the best-in-class retail experience to our customers in Silicon Central,” Mark Tesseyman, CEO of Liwa Trading Enterprises.

With a total of 81,500 sq m GLA and 3,500 car park spaces, Silicon Central will offer a broad mix of brands tailored to ensure shoppers’ complete satisfaction. Adding to the unique shopping experience, a diverse range of dining options will comprise 24 casual restaurants and cafes as well as 21 food court units, making it the perfect place to catch up with friends and families in an enjoyable atmosphere.

Silicon Central is considered a new landmark in Dubai, strategically positioned 12 km from the city-centre and 15 km from Dubai Airport in Dubai Silicon Oasis, the first eco sustainable district in Dubai focused on low carbon footprint, AI, and technology. Silicon Central is conveniently located near the Dubai Al Ain Road where more than 350.000 cars pass by every day and it aims to offer a host of new retail outlets to the nearby community of 400.000 people as well as students attending the universities in Academic City. The mall will have a grand opening mid-November 2022.

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