Global clothing retailer famous for its denim, Levi’s unveils its ‘NextGen’ store in North America at the Stanford Shopping Center in Palo Alto, California. NextGen stores are designed to offer consumers an authentic, compelling and consistent expression of the Levi’s brand; the NextGen stores are experiential, going beyond being transactional.
“We’ve seen a great response from shoppers across Europe and Asia, where we piloted this concept, and we’re eager to continue that momentum in the US,” said Marc Rosen, EVP & president, Levi Strauss Americas. “In today’s more digital world, we believe there is still a need for the physical store – but the role it plays is drastically different. We see the store not just as an extension of what is available through our newly designed e-commerce site and mobile app, but a place that enhances and expands the consumers’ experience while building a deeper connection with the Levi’s brand. As we look ahead, our owned-and-operated stores are a critical strategy for how we’re driving our business forward and creating even stronger brand loyalty among our fans.”
The ‘NextGen’ Levi’s store at the Stanford Shopping Center is located in a coveted, high-traffic location, close to the brand’s fans who are looking for the opportunity to connect, find and customise new looks, and work directly with in-store stylists.
Among the store highlights are the Tailor Shop concept, incorporating Levi’s’ new, smaller format direct-to-garment printer and interactive Tailor Shop app. Shoppers can customise their T-shirts with seasonal and collaboration graphics of their choice and find opportunities for self-expression.
As Levi’s unveils its ‘NextGen’ store, it sports a digitally focused design with a lighter, more open and modern take. The store is focused on bigger, bolder and simpler designs with signage to help fans navigate the store. “This includes large lit signage that educates consumers on the various fits we offer so they can easily scan the store for their desired style. With modular fixtures and graphic wallscapes, the consumer can navigate all the style stories and work with a stylist to find the right fits and styles for their own self-expression,” Rosen added.
“When shoppers visit us at Stanford or at other NextGen stores, they’ll see that we’ve reimagined the fitting rooms, designing them to be more open and useful in helping consumers find the perfect fit. Consumers will have the opportunity to try on select fits and finishes that are not carried in the broader store assortment through our ‘endless aisle’ showroom experience. For example, if a store doesn’t carry inventory of a certain fit, style or size, a consumer can still try on the item in their size and then order through an in-store stylist for no charge,” he explained.
Finally, “our new stores are equipped with the infrastructure needed to provide a more personalised, flexible shopping experience. These services include buy online, pickup in-store, curbside pick-up and in-store personal shopping appointments,” Rosen concluded.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
British brand Marks & Spencer, operated by the Al-Futtaim Group has launched
Retailers in the Middle East are making strides in their multichannel offerings,
According to a report by the United Nations, the fashion industry accounts
The issue of climate change and the environmental crisis we are in
Unprecedented – that’s probably one of the most common adjectives for the
London based luxury retail and branding experts, House of Luxury (HOL), is celebrating their
Data presented by Fraîcheur Paris indicates that beauty products accounted for 22% of the
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
Retail Abu Dhabi, the dedicated retail platform of the Department of Culture
British fast-fashion retailer Primark says it has no plans to sell its
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to