Joe Fresh eyes markets beyond North America

February 23, 2014 | By RetailME Bureau

Canada-based value fashion label Joe Fresh, backed by Canadian grocery giant Loblaw Companies, has signed three separate deals which will extend its reach beyond North America.

Joe Fresh sources said it has partnered with Saudi Arabian conglomorate Fawaz A. Alhokair & Co, Dubai-based Retail Arabia International and South Korean retailer Origin & Co to open a total of 141 retail stores throughout the Middle East, North Africa, Asia and Europe.

“These first international agreements signify an important milestone for Joe Fresh as we build on the strong foundation we have established at home in Canada,” says Joe Mimran, creative director and founder of Joe Fresh.

Joe Fresh’s expansion comes a year and a half after an agreement to put the Joe Fresh brand in many JC Penney stores in the US. The label is available in more than 340 retail locations across Canada, and in six freestanding stores in New York.

The deals also mark a rare success story for a Canadian company in the competitive retail market here.

An influx of US retailers into Canada, including discounting giant Target, has created a competitive retail arena that has left some big companies struggling. Sears Canada announced January it was shedding about 624 jobs in its full-line stores, while Best Buy’s Canadian unit recently said it would lay off 950 full-time employees, or just over 5% of its workforce.

“International markets are an important avenue of growth for Joe Fresh, combined with our own retail stores, in-store shops and burgeoning Canada e-commerce business,” observes Mario Grauso, COO of Joe Fresh Apparel Canada.



Previous Article Next Article


Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau

Download Images RetailME Magazine