Canada-based value fashion label Joe Fresh, backed by Canadian grocery giant Loblaw Companies, has signed three separate deals which will extend its reach beyond North America.
Joe Fresh sources said it has partnered with Saudi Arabian conglomorate Fawaz A. Alhokair & Co, Dubai-based Retail Arabia International and South Korean retailer Origin & Co to open a total of 141 retail stores throughout the Middle East, North Africa, Asia and Europe.
“These first international agreements signify an important milestone for Joe Fresh as we build on the strong foundation we have established at home in Canada,” says Joe Mimran, creative director and founder of Joe Fresh.
Joe Fresh’s expansion comes a year and a half after an agreement to put the Joe Fresh brand in many JC Penney stores in the US. The label is available in more than 340 retail locations across Canada, and in six freestanding stores in New York.
The deals also mark a rare success story for a Canadian company in the competitive retail market here.
An influx of US retailers into Canada, including discounting giant Target, has created a competitive retail arena that has left some big companies struggling. Sears Canada announced January it was shedding about 624 jobs in its full-line stores, while Best Buy’s Canadian unit recently said it would lay off 950 full-time employees, or just over 5% of its workforce.
“International markets are an important avenue of growth for Joe Fresh, combined with our own retail stores, in-store shops and burgeoning Canada e-commerce business,” observes Mario Grauso, COO of Joe Fresh Apparel Canada.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Adidas has opened its first store wholly dedicated to women at the
Off-price retailer BFL (Brands For Less) Group has announced the opening of
“The fashion industry will need to ‘slow down’ so that people can
Extravagant, conceptual, great food and views are some of the ways that
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
Hong Kong-based Giordano International Limited announced that it has entered into an
SHEIN customers in Saudi and the UAE can now benefit from its
Kuwait-based startup TAMANNA has announced the launch of its online shopping site tamanna.com with
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,