Dubai’s Mercato is adding new names to its fashion segment. Two Italian brands Liu Jo and PLEASE are set to launch their stores at the emirate’s only mall sporting Italian architecture.
For Liu Jo, it’s the third opening in the UAE following The Dubai Mall in 2008 and The Galleria, Abu Dhabi in 2013. Spanning 1,076 sqft the store is situated on the ground floor of the mall. The new store follows the ‘Gold Concept’ that was first introduced at The Dubai Mall Liu Jo store last autumn. Created by the Italian design studio Fabio Caselli Design, the Gold Concept combines luminosity, transparencies and extra fine materials, creating luxurious, feminine and snug spaces.
The alternation between gold, steel and wood and the presence of semi-transparent screening contributes to creating balanced subdivisions between different shopping areas. Further the brilliant use of lighting creates 3D effects, making the in-store atmosphere highly attractive. “This opening confirms our desire to grow in the UAE,” says Visha Stubbs, responsible for Liu Jo’s operations and brand in the UAE. “As an Italian community mall with piazzas and quaint cafes, Mercato makes a great new home for Liu Jo and allows us to reach new consumer segments.
On the other hand, Forall Middle East, the fashion-retailing arm of Forall Confezioni Group, brings Italian fashion brand PLEASE to the Middle East. “We are delighted and excited to launch PLEASE in the region by opening a store at Mercato,” adds Stubbs, who’s also retail operations manager at Forall Middle East. “PLEASE is an entirely Italian fashion brand dedicated to continuous research on new trends, fitting models and unique colours giving it the reputation of ‘first’ on its markets.”
Together with style and taste, the strength of PLEASE lies in the speed of design and production – with the time taken between conceptualisation and final product roll-out being four weeks. Creativity and quality make it possible to constantly produce new models in order to meet the market’s demands, thereby increasing the value of the fashion business.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Adidas has opened its first store wholly dedicated to women at the
Off-price retailer BFL (Brands For Less) Group has announced the opening of
“The fashion industry will need to ‘slow down’ so that people can
Extravagant, conceptual, great food and views are some of the ways that
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
Hong Kong-based Giordano International Limited announced that it has entered into an
SHEIN customers in Saudi and the UAE can now benefit from its
Kuwait-based startup TAMANNA has announced the launch of its online shopping site tamanna.com with
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,