H&M has announced its collaboration with American denim brand LEE to push for the next generation of more sustainable denim.
It’s a holistic collaboration with advances at every stage of design and production, from H&M’s first ever 100% recycled cotton jeans, to non-leather backpatches made from cork and jacron paper. For the first time, H&M will also share Life Cycle Assessment (LCA) data on hm.com indicating the water, C02 & energy impact of each denim garment from raw materials to end of use.
LEE x H&M features collections for women, men and kids, and will be available on hm.com, as well as selected H&M stores, from 28th January.
“We just loved working with LEE to push for change. A change for more sustainable and circular denim garments. We looked at every detail and challenged each other in a positive way. It’s also amazing to work with LEE’s iconic designs and give them a bit of our flavor, for H&M denim lovers around the world,” says Jon Loman, designer at H&M.
“LEE is proud to be collaborating with H&M to continue our efforts to make better denim. Our brand was founded more than 130 years ago with innovation in mind, and today we are happy to be joining with H&M to advance denim into a more sustainable future,” says Chris Waldeck, EVP Global Brand President, LEE®
LEE x H&M is an ambitious collaboration that has sustainability central to its design.
For the women’s collection, wide and loose jeans have a 90s throwback feel, while LEE’s classic Rider jacket is recut with an oversized cocoon shape. Denim corsets add a feminine edge, while dungarees and overshirts bring the functional workwear vibe, alongside Texloop™ RCOT™ Recycled Cotton jersey pieces for the full LEE x H&M look.
For the men’s collection, workwear jackets are a wardrobe essential with LEE’s true authenticity of design. Relaxed fit five pocket jeans are cut from 100% recycled cotton, while relaxed carpenter jeans are made with water-saving dyes and 100% Tencel™ Lyocell cellulosic sewing threads. There are workwear dungarees, denim bucket hats and tote bags, as well as heavyweight jersey pieces to complete the more sustainable collection.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME Bureau / 
Carrefour, which is owned and operated by Majid Al Futtaim Retail in
UAE-based supermarket chain Al Maya SMKTS, part of Al Maya Group, continues
UAE-based diversified business GMG’s Everyday Goods’ retail division has launched its first
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading
Grocery major Carrefour, owned and operated by Majid Al Futtaim in the
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
/ 
Within the first hour of 6.18 global beauty brand L’Oréal clocked sales
Off price retailer BFL Group has opened three new boutiques in Kuwait.
UAE-based off-price retailer Brands for Less (BFL Group) has denied reports of
The global sporting and athletic goods market grew from $165.28 billion in
GMG, a global well-being company operating leading brands across sports, everyday goods,
Regional retail conglomerate Apparel Group’s brand Beverly Hills Polo Club marked the
Luxury retailer Chalhoub Group’s Ventures & Acquisitions arm, alongside C4 Ventures, Singular
Fashion brand Mango is strengthening its presence in the US with plans
Luxury retailer Chalhoub Group has signed a joint venture with EssilorLuxottica, a leading
The King’s Coronation ceremony scheduled on May 6, 2023, is expected to
Regional retail conglomerate Apparel Group has expanded in Kuwait with new 12
Previous Article
