Harvey Nichols – Dubai unveils refurbished menswear floor


June 20, 2016 | By RetailME Bureau

British department store chain Harvey Nichols recently unveiled a refurbished menswear floor at its Dubai outlet with the launch of a refurbished department designed and merchandised with efficiency in mind.

Additional 9000 sqft of space has been added to the menswear department of Harvey Nichols – Dubai. The space now spans 90% of the top floor of the store.

The men’s casual offering has been grouped together in the new bright, open space organised with convenience in mind and for lightning-quick browsing. The space houses several new brands including Black Score (UAE exclusive), MHRS, Passarella Death Squad (Dubai exclusive), Haculla (Dubai exclusive), This Is Not Clothing (Dubai exclusive), AMH (Dubai exclusive) and Earnest Sewn (Dubai exclusive).

A new addition to the space is the ‘Men’s Fragrance and Grooming Lounge’, a beautifully designed space allowing men to shop beauty on the same floor as garments. The floor is now also home to a dedicated accessories area with brands including Sama Eyewear and Taylor Morris eyewear. Fashion accessory brand D1 Milano has been launched in the space, exclusive to Dubai.

Another new addition to the floor is the ‘Boy’s Toys’ area which is a collaboration with Denaster, a local supplier of high-end technology. The area is home to brands such as Bang and Olsfen Audio (exclusive to the Harvey Nichols store in Mall of the Emirates) and Anki – a car racing game for which Harvey Nichols – Dubai has the biggest racing track in the UAE. Parrot headphones and drones have the largest part of the collection and customers can listen and interact with the product before purchasing.

The in-house male salon, ‘Profile for Men’ stays in the same location, as does Men’s Personal Shopping with its vast dressing room space – with sofas and a flat screen TV – and shopping services that are free of charge, with no minimum spend.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine