Hong Kong-based Giordano International Limited announced that it has entered into an exclusive franchise agreement with Melcom Limited to launch Giordano in its key department stores and other prime locations throughout Ghana over the next few years.
The move sees Giordano continue its recent expansion in the African continent – adding to its portfolio which already includes Zambia, South Africa, Kenya and Mauritius, alongside its presence in over 30 other countries across Asia, the Middle East, Australia, Canada and Russia.
“Melcom is Ghana’s leading retail chain, with an extensive network of over 50 wholesale and department stores. We are both pleased and excited to commence our partnership with Melcom to bring Giordano to Ghana,” said Mark Loynd, Executive Director and Head of Overseas Market Development.
“Giordano is strengthening its franchise business and remains steadfast in pursuing new markets – our recent ventures in the African continent lays testament to this”. He concluded, “Our global expansion continues. We have clear plans to open further new markets in Africa, and will also be looking to add to our existing store network in the UAE, Saudi Arabia, Qatar and in South East Asia,” he added.
“Giordano has a long, rich history in providing relevant, essential and timeless fashion for all. Ghana has witnessed a surge in demand for international fashion labels, and with Giordano having over 2,100 stores around the world. We are excited to bring the brand to Ghana and West Africa,” said Ramesh M. Sadhwani, Joint Group Managing Director of Melcom.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
Giordano has announced the opening of its first concept store at Zahia
Saudi-based luxury retailer, AlMalki Group recently revealed the key elements that is
Gentle Monster has announced the opening of the brand’s second flagship store in
Every element of the retail landscape has been forced to undergo drastic
Fawaz Abdulaziz Alhokair Co., the leading franchise retailer in Saudi Arabia, today
adidas has announced that it will sell Reebok to Authentic Brands Group
Tommy Hilfiger, owned by PVH Corp, has announced a six-store retail expansion
Adidas has opened its first store wholly dedicated to women at the
Off-price retailer BFL (Brands For Less) Group has announced the opening of
“The fashion industry will need to ‘slow down’ so that people can
SHEIN customers in Saudi and the UAE can now benefit from its