Giordano opens its first concept store with aggressive regional expansion plans underway


September 15, 2021 | By RetailME Bureau

By Justina Eitzinger – RetailME Bureau

Giordano has announced the opening of its first concept store at Zahia City Center in Sharjah. It has already opened six news stores this year, and will be opening six more before the end of 2021. The new stores are in Saudi Arabia, Mauritius, Kenya, Ghana, and Bangladesh.

In a move to reinvent itself and adapt to current trends, Giordano is showcasing its cutting-edge store design across the region. With a fresh look, the new store aims to redefine simplicity while embracing a more classic concept.  Space is maximized for customer interaction and items are displayed in ways to facilitate easy viewing. Energy-efficient LED lights enhance the customer experience while minimizing the store’s carbon footprint.

“Our customers have been the main focus in the design of our new C.I.M. (Customers In Mind) stores. Giordano embodies simplicity in design and quality in substance, and we have endeavored to improve our customers’ shopping experience, enabling them to mix and match items and avail of excellent quality apparel at great value,” said Ishwar Chugani, Managing Director and CEO of Giordano Middle East

Giordano’s loyalty program, World Without Strangers, was one of the region’s first global card-less loyalty programs launched in 2007. It now boasts a community of half a million members in the region, and over 10 million members enrolled in the program globally.

Giordano is aggressively expanding their operations in the Middle East, Africa, and Central Asia. With multiple stores in the pipeline, innovative store designs, and growing customer loyalty, Giordano maintains its powerful presence.

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