French jewellery house Messika commits support towards affected women and children in Lebanon


January 25, 2023 | By RetailME Bureau

Through the launch of a new Messika Care(s) collection French jewellery house Messika is committed to helping the poorest in Lebanon, a country ravaged by multiple crises. For each piece of jewellery purchased, €100 are donated via the Valérie Messika Foundation to the CARE NGO.

“Lebanon has suffered multiple shocks in recent years, ranging from the impact of the Syrian crisis to the financial and economic crisis, the explosion of the port of Beirut, Covid etc. Nearly 78% of the Lebanese population lives below the poverty line. Inflation reached 229% between February 2021 and February 2022. Eleven years after the start of the Syrian crisis, the Lebanese government estimates that it hosts more than 1.5 million Syrian refugees, making it the country with the highest number of refugees per capita in the world. Among these communities, women and children are the most affected. It is therefore urgent to raise awareness and help,” stated Founder & Artistic Director, Valérie Messika.

Through her foundation created in 2021 and the launch of a solidarity collection Messika has decided to help Lebanese and refugee young girls and women, on her own scale, by providing them with basic hygiene kits every month.

“By launching this foundation a year ago, I wanted to commit myself further and act more concretely. And by helping the most deprived women in the field, by placing the education of young girls as a key factor of emancipation, we are helping to build a fairer society,” Messika concluded.

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