Fashion brand Forever 21 expanded its footprint in the region with the launch of its 5,100 sqft store at Circle Mall in Jumeirah Village Circle (JVC), Dubai. This marks Forever 21’s 14th store in the UAE.
Commenting on the new store launch and expansion strategy for Forever 21, Yasser Sharaf, Vice President (retail, hospitality and financial services) of Sharaf Group said, “This is in line with our vision and endeavour to reach closer to our brand fans in different parts of the UAE and convert new ones. Our goal is to nurture the longstanding relationship with Middle Eastern consumers by investing in expanding our presence across the region and elevating the brand experience as an omnichannel ecosystem that encompasses retail stores, e-commerce and social media.”
With its Circle Mall store opening FOREVER 21 rolled out its winter and holiday wardrobe collection available offline across all stores and online.
Forever 21 was acquired by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company in 2020. In October 2021 Authentic Brands Group announced a long-term partnership with Sharaf Group for Forever 21. Through the agreement, Sharaf Group which has been Forever 21’s core operating partner in the Middle East for the last decade expanded its licensing rights from apparel and accessories to additional product categories including health and beauty, fragrance and home, and new territories including Southeast Asia and e-commerce.
“Over years Forever 21 has established a strong foothold in the Middle East & Southeast Asia and we are excited to launch the next phase of its growth in the region. Sharaf Group is an experienced leader in the Middle East & Southeast Asia’s retail market with vast expertise in the retail industry. We look forward to our expansion spree in the region in collaboration with the Sharaf Group,” stated Henry Stupp, President, EMEA at Authentic Brands Group.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa
UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that
British grocery retail chain Tesco has announced a price lock on over
Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an
Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that
Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’
Part of regional retail conglomerate GMG, Géant plans to open more than
Online share in FMCG sales has been growing all over the world,
Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle
UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Chalhoub Group’s retail concept dedicated to designer shoes and accessories Level Shoes
Technology major Epson has partnered with Japanese fashion designer Yuima Nakazato and
Over the last two years global e-retailer of fashion, beauty and lifestyle
Global denim major Levi Strauss & Co. reported “strong” and “profitable” growth
Majid Al Futtaim, a leader in fashion, shopping mall, communities, and leisure
Through the launch of a new Messika Care(s) collection French jewellery house
As part of its expansion plan in the UAE, Indian jewellery brand
Fashion brand Old Navy, part of GAP Inc.’s portfolio, continues to build
Asked about some major milestones for fashion brand Giordano over the past
Yes, that’s right now you can shop the runway at your preferred
UAE-based sustainable jewellery brand Etika Jewels has collaborated with Diamond Foundry –
“Better than expected” holiday sales boosted Abercrombie & Fitch’s Q4 sales and