Dutch brand Scotch & Soda launches e-commerce platforms in GCC

November 30, 2021 | By Zubina Ahmed

Dutch based lifestyle and fashion brand Scotch & Soda recently launched their new e-commerce platforms across the GCC through their partnership with Middle East retailers & distributors Beside Group. The Amsterdam based brand offering upscale-casual apparel & accessories for women, men & children have expanded their digital presence by launching websites for UAE and KSA customers, making it easier than ever for Middle East customers to get their hands on their clothing! There are three brick-and-mortar stores of the brand in the UAE – The Dubai Mall, Marina Mall in Dubai, Yas Mall in Abu Dhabi, and seven across Saudi Arabia.

Middle Eastern consumers are increasingly savvy, and the region is grappling with shifting economic currents and the rise of digital. However, spending in some GCC countries remains among the highest globally, thus, creating significant opportunities for fashion players such as Scotch & Soda. Beside Group, has become the go-to partner for international fashion brands due to its full 360 approach across retail and distribution sectors. Scotch & Soda and Beside Group began their partnership back in 2014, and is a key player in our portfolio, said Hisham Bedier, Managing Director of Beside Group

Since opening the first Scotch & Soda store in Saudi Arabia in 2014, the brand has had a growth plan to work towards. Resulting in an expansion across 6 markets in the region and by early 2022 will have successfully opened 19 mono brand stores regionally. “Additionally, we recently marked a new chapter for the strategic relationship between Beside Group and Scotch & Soda with the launch of e-commerce websites in both UAE and KSA, making it easier than ever for Scotch & Soda Middle Eastern customers to shop their latest collections. “It’s our long term view that sets the tone on our partnership with Scotch & Soda. Our goal is to help nurture and grow with the brand through each milestone. We are excited to be at the forefront of its next chapter within the digital sphere, here in the Middle East, and we strive to continue expanding together”, said Tarek Barakat, Marketing and E-commerce Director

Expanding the brand’s e-commerce footprint to the GCC opens up an extra gateway to meet growing customer demands for the latest collection drops, starting with the Winter 2021 collection. Inspired by aviation pioneer Amelia Earhart, the Scotch & Soda Winter 2021 collection celebrates an icon who pushed boundaries in all senses in her life and style. Amelia’s fearlessness and modern spirit are mirrored in bold designs which embody the brand’s signature play on the expected and unexpected, bringing to life the trailblazing aviator’s famous motto: “no borders, just horizons, only freedom”. The new platform was developed by Khaleej Digital, a digital advisory company who specialise in implementing e-commerce strategies.

Born in Amsterdam, Scotch & Soda celebrates the free spirit of its birth city. Endlessly optimistic, the brand champions individuality, authenticity and the power of self-expression to create the unique – an attitude reflected in its designs. Their collections include menswear, womenswear, kidswear, denim, eyewear, fragrances and accessories, occupying a unique space in today’s global fashion landscape.

Customers in the Middle East will be able to shop the latest styles and collections from their website http://ae.scotch-soda.com/ and http://sa.scotch-soda.com/ platforms in dual languages besides the stores. Their collections can be found globally in Scotch & Soda’s freestanding stores across Europe, North America, Asia, the Middle East, Africa and Australia. By the end of 2021, the brand will have a portfolio of 249 stores around the world. Additionally, their collections are available in 7,000 doors in some of the world’s biggest cities, including New York, London and Paris and Dubai with the brand’s online operations to ship to over 70 countries.



Previous Article Next Article



Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By RetailME Bureau
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau

Download Images RetailME Magazine