Double digit growth for Beautyworld Middle East 2022


September 22, 2022 | By RetailME Bureau

Beautyworld Middle East – the region’s largest trade fair for beauty products, hair, fragrances, and wellbeing – will return in 2022 with double-digit year-on-year growth, as increased exhibitor participation sets the course for one of its most successful editions yet.

Taking place at Dubai World Trade Centre (DWTC) from October 31 to November 2, this year’s show – the 26th in Messe Frankfurt’s annual series – is more than 90 percent fully booked, with exhibitor numbers expected to top 1,200, compared to last year’s total of 891.

While 60 countries are expected to exhibit at this year’s Beautyworld Middle East, it is also set to feature 25 country pavilions, including the return of Singapore, China, Taiwan, Morocco, and Tunisia, after absences in 2021. Korea will also feature three new organisers in the Gyeonggido Business & Science Accelerator, IBITA-KBITA, and the Korea Exhibition Company.

Pavilion space is also on the rise with both Thailand and the USA doubling their space compared to last year and Germany increasing its participation by 65 per cent as the show takes on a larger, more prominent presence on the global beauty industry calendar.

“With a 22 per cent increase in exhibiting countries, a 34 per cent increase in exhibiting companies, and a 42 per cent increase in net floor space taken, we are seeing incredible growth figures across the show this year,” said Flyn Roberts, show director at Beautyworld Middle East.

“Demand for advanced beauty technology that is also sustainable is transforming the industry, which holds huge promise for this year’s show and we’re on track to top last year’s turnout of 31,000 industry visitors.”

Technology and sustainability developments are providing a 21st Century make-over for the beauty industry and further enhancing prospects for the Middle East and Africa’s beauty and personal care market, which Euromonitor International already estimates will grow to a combined value of $58.3 billion over the next three years.

This year’s show, spread across 14 halls rather than 11, will see the return of the ‘Beauty Tech’ section, providing a dedicated area focused on new business opportunities for players ready to embrace game-changing technology.

Beauty Tech joins six other major product sections to be featured in this year’s show, namely: Cosmetics and skincare; personal care and hygiene; hair, nails and salon supplies; machinery, packaging, raw materials, contract manufacturing; fragrance compounds and finished fragrances; as well as natural and organic make-up.

And as the industry undergoes massive transformation, the show’s probing, three-day ‘Next in Beauty’ conference will examine the innovation, retail solutions, sustainability, market trends, and futuristic products that will lead to improved business performance and enable brands to better connect with customers.

“This year’s conference speaker line-up is a truly multi-national gathering of industry innovators from e-commerce leaders to sustainability consultants, brand developers to sector commentators and product innovators,” added Roberts. “Delegates will leave with informed views on where their sectors are going and how they will reach their optimum potential.”

In addition to the exciting Front Row line-up of daily beauty showcases and demonstrations by the UAE-headquartered multinational The Nazih Group, the show will again host Quintessence – its exclusive platform where the world’s ‘creme de la crème’ of niche perfume brands will showcase their creations in a luxurious and contemporary environment.

The show will also host the industry’s much-anticipated ‘Beautyworld Middle East Awards’, which celebrate sector excellence across 12 categories with the winners to be announced at a glittering honours ceremony at the Address Skyview on the 31st October.

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