Value fashion brand Citymax has announced the rebranding of its 110 stores across the Kingdom under a new banner, Max.
“Saudi Arabia is one of our most important markets, and this is evident from our continuous investment and rapid expansion in the country. Rebranding our stores within the Kingdom, will strengthen our identity, and bring all outlets we operate under one brand umbrella — Max. True to our commitment to all our customers, we will continue to offer an unparalleled range of fashion choices, quality service and an exceptional shopping experience that is today synonymous with Max,” says Ramanathan Hariharan, CEO Max. “Our focus for the future remains on offering the best value proposition to all our customers, and we will continue to deliver on our brand promise of ‘More Fashion More Value.’”
“In the coming years, we are committed to growing the Max brand in the country. Rebranding our store under our global brand name Max, gives us the right platform to accelerate our growth in the Kingdom. Our strategic plan includes launching over 50 new stores in Saudi Arabia, in the next three years. We also intend to strengthen our warehouse infrastructure in Riyadh, Jeddah and Dammam and strengthen our management team in the country,” he adds.
According to Hariharan, Max’s mission is to constantly innovate and offer the best experience and convenience to customers. In line with this mission, Max has launched its e-commerce platform in the UAE and plans to expand it to the other countries in the GCC.
The brand currently operates in the UAE, Saudi Arabia, Kuwait, Oman, Jordan, Qatar, Bahrain, Egypt, Tanzania, Iraq, Yemen, Lebanon, Nigeria, Libya and India.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa
UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that
British grocery retail chain Tesco has announced a price lock on over
Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an
Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that
Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’
Part of regional retail conglomerate GMG, Géant plans to open more than
Online share in FMCG sales has been growing all over the world,
Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle
UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Chalhoub Group’s retail concept dedicated to designer shoes and accessories Level Shoes
Technology major Epson has partnered with Japanese fashion designer Yuima Nakazato and
Panda Retail Company yesterday held its first annual event for suppliers: “PACE”
Over the last two years global e-retailer of fashion, beauty and lifestyle
Global denim major Levi Strauss & Co. reported “strong” and “profitable” growth
Majid Al Futtaim, a leader in fashion, shopping mall, communities, and leisure
Through the launch of a new Messika Care(s) collection French jewellery house
As part of its expansion plan in the UAE, Indian jewellery brand
Fashion brand Old Navy, part of GAP Inc.’s portfolio, continues to build
Asked about some major milestones for fashion brand Giordano over the past
The National Retail Federation and Comexposium Group, one of the leading event organisers