BFL Group unveils Luxury For Less concept store in Dubai


December 12, 2021 | By RetailME Bureau

BFL (Brands For Less) Group, one of the world’s leading off-price retailers of fashion and homeware, has unveiled its new concept store, Luxury For Less, with a wide range of authentic designers and high-end products offered at modest prices.

The newly opened concept store, located on the first floor of Dubai Festival City Mall, offers products and items from known French and Italian luxury fashion brands, and many more. Customers can enjoy discounted price on high-end items as well as be engaged into the treasure hunt concept experience at the store.

This move is part of the brand’s agenda to increase investments on new concepts and to accommodate more selections of off-retail priced goods and other products. Furthermore, it is in line with the company’s 2022 ambitious expansion strategy across the GCC.

“This new flagship store is a fruit of innovative thinking, creativity and ingenuity, marking a significant milestone for the brand as we are about to start the new year. The whole idea behind Luxury For Less is to provide customers with options to purchase high-end and designer brands with affordable prices. BFL Group is always looking out for unique concepts and opportunities to further expand our extensive range of trendy and affordable products,” said Toufic Kreidieh, Chief Executive Officer of BFL Group.

The new concept store has the same off-price business model that the BFL Group is known for, offering a wide range of products such as clothing, homeware, sportswear, and toys from over 3,000 designer brands. Luxury For Less is an addition to the group’s known brands such as the Brands For Less, Toys For Less, Homes For Less, Tchibo, and Muy Mucho.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine