Azadea, Payless ShoeSource sign franchise deal in Ghana

June 1, 2014 | By RetailME Bureau

Lebanon-based fashion and lifestyle retailer Azadea Group, which owns and operates over 50 leading international franchise concepts across the MENA, Asia and Europe, signed an exclusive franchise agreement with Payless ShoeSource. As per the agreement, Azadea Group will partner with Payless ShoeSource, as its exclusive franchisee, to establish the Payless ShoeSource retail chain in Ghana. The arrangement is aimed at leveraging Payless’ capabilities of creating a delightful store experience, through a trend-right product mix that appeals to the budget-conscious shopper, and Azadea’s established competencies in operating retail concepts across the region.

“We are pleased to be joining forces with Payless, and tapping into new emerging markets such as Ghana. With a competitive value pricing for popular styles of footwear and accessories, we trust that the Payless brand will appeal to a wide consumer base, and provide our consumers with an exceptional shopping experience,” says Said G Daher, CEO of Azadea Group.

Today, Payless has 275 franchised stores located in the Middle East, Asia and Eastern Europe, and in such countries as Russia, the Philippines, Saudi Arabia, Indonesia, Thailand, Vietnam, South Korea, Kuwait, UAE and Malaysia, among others. “I am excited about this partnership with Azadea Group, which shares our vision for the Payless brand, and is a preeminent retail company in Ghana. A cornerstone of the Payless strategy is to expand into new markets and become the brand that resonates with consumers around the globe, and be the first choice for budget-conscious consumers, who shop for shoes and accessories,” adds Paul Jones, CEO of Payless Holdings.



Previous Article Next Article


Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau

Download Images RetailME Magazine